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A Must See Barber Interview, With Danny Amorim A.K.A Success Addict

When I met Danny Amorim at the International Beauty Show in New York, I was overwhelmed by his electrifying energy. Danny is the kind of man that speaks, and everyone in the room takes note; his wisdom and charisma are the perfect match to motivate anyone feeling a little slack. In fact, Danny’s resume is packed with job titles such as owner of multiple barber shops, international educator, Gibs Grooming ambassador, and, of course, motivational speaker. So when I sat down with Danny for our interview, I took notes; who wouldn’t when they’re in the company of someone so successful?

 

But more importantly, I wanted to know how Danny built his empire, and how his journey in this industry began. When I asked Danny how he got into this business, he said, “Picked up my first pair of clippers at 14-years-old… The craft just turned into something I loved.”

 

When Danny graduated from high school, he knew that college wasn’t the right path for him, so he went to work at a barbershop. “I took it seriously, and I built a strong clientele,” Danny said.

 

There’s no doubt that Danny took the job seriously, and I loved hearing his story about how he opened his first shop. “I asked the owner of the shop how much it would cost for me to have my own landline in his shop. He looked at me like I had three heads,” Danny said. “I wanted my own line because I was tired of the customer service his clients or his barbers were giving to my clients. I had my own shop in his shop at 20-years-old.”

 

I find it motivating – and humorous – that Danny was able to open up a shop within a shop, but it shows that Danny was always going above and beyond for his clients, even during the beginning of his career.

 

It’s that same work-ethic that allowed Danny to open up his own shop, Klippers Barber Shop, within a year of obtaining his own landline (for all of you Gen Y kids, that’s a home phone). Today, that same phone number still works at his original shop, but Danny has gone on to open up three more barber salons.

 

Barber battles and the value of networking

 

“Right now, our craft in our industry has risen at an all-time high,” Danny said. He’s seen the rise of the barber industry, and how the profession is becoming more valued.

 

“It’s become cool to be a barber now. When I was a kid, I never had that barber I looked up to, that I want to be him when I grew up,” Danny said. “I walked into a barber shop, they’re charging seven dollars, and everyone’s smoking cigarettes in there – that wasn’t something I really wanted to do all of my life.”

 

Now that the industry is booming, Danny knows young kids (his son, included) that want to be a barber when they grow up. One of the reasons that the barber industry is seeing more of a “cool factor” is because of barber battles. When barber battles were just beginning to become popular, Danny was one of the competitors.

 

“I started competing in barber battles back in 2002, 2003 – when they were way smaller scale than here. They would happen maybe, once a year if you were lucky. Now barber battles are popping up every corner you can think of. If you go on social media, sometimes there’s two, three barber battles going on the same weekend,” Danny said. “It’s become a little saturated, you could say. When I used to go, It was more than winning those trophies. I remember going to these battles, and meeting and networking with people. I am where I am today because of my network.”

 

Personally, I think Danny is right. While it’s great to win trophies and new titles (who doesn’t like a resume booster?) – it’s more important to build up a strong network with people in your industry. You never know when an opportunity is going to arise, and knowing the right person can open many doors.

 

Motivational words for those trying to make it

On that positive note, I’d like to note that Danny is, in my opinion, one of the best motivational speakers in the business. Danny isn’t going to tell you what you want to hear, but he will say what you need to hear; and really, that’s the kind of inspiration that we all need.

 

“My speeches will touch you way more, and change your mindset way more, and make you want to grab a pair of clippers,” Danny said. The man knows that he’s good, and he wants you to know that you can succeed as well. But he’s going to be honest with his intended audience.

 

“Some guys, they have the gift. But they don’t have the responsibility, the reliability, customer service, or respect for this industry. They act like people owe them something – no, you owe them something. They’re paying for a service,” Danny said, serving up some realness.

 

I’ve gotta say – Danny is absolutely right. It’s not enough to cut hair well; you’ve got to make your clients want to come back, and to feel comfortable recommending you to their friends. This industry is about the people, and you’ve always got to treat others with respect.

 

While Danny was upbeat and positive during our interview, I was still dying to know what he dislikes about the barber industry. He told me, “What I can say hating is.. the unprofessionalism,” Danny said. “Certain people go to a certain barbershop, and feel like we all run our business like that. No, they run their business like that. I run my business as a business; he runs his business as a playground. There’s a difference there. It’s customer service.”

 

I can understand where Danny is coming from since he wants everyone who visits one of his shops to be comfortable – from the alternative-looking kid to a suburban mom. There’s an atmosphere that he likes to create where everyone is welcome. He even said, “I don’t care if you’re purple, yellow, or green – I want to cut your hair and service you.”

 

But before I let Danny go, I needed to ask what he would tell a barber that is down on their luck. He said, “Just hang in there. We all have rough days… Whatever you do, just go hard at it.” While the advice is simple, it’s also something that we all need to hear occasionally. You don’t become successful without a struggle, so just keep hanging in there. And don’t forget to work hard for what you want.

 

I’ll leave you with those final motivational words. All that’s left to say is thank you to Danny for the interview, and thank you all for reading – come find me on YouTube, Facebook, and Instagram.

 

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Barber: Danny Amorin Of Klippers Barbershop Interview with Larry

Today, I am in New Jersey with multi-shop owner Danny Amorim. Not only does he own multiple shops, Danny is also an educator for the Andis Barbering Company as well as a host organizer and judge of barbering battles in the USA. In true Barberman fashion, I came to get his story about his journey into barbering and what is next for him.

 

What began Danny’s adventure? “Truthfully,” he answers, “it just kind of happened. I started cutting hair because I needed a haircut. Then, I went from cutting my own hair to cutting the hair of people in the neighborhood and making a few bucks on the side. When I graduated high school, I didn’t really want to go to college. My work ethic was there, but I didn’t yet know what my niche was. I lost my job at the time a few days before a gentleman that I knew was opening up a barbershop, so I gave it a shot and here I am.”

 

And how was it that he came to own his own shop, is my next question. “I started working for someone fresh out of high school in 1998. I worked for that gentleman for about three to three and a half years. He was actually buying this building here, and he sold me his first location. It wasn’t great at first, but I made it something to call my own. It started from four chairs and a small space to three shops now.”

 

Aside from Danny’s incredible work ethic, what is it that makes The Klippers Barbershop different than other shops in the area? Danny tells me, “We try to keep our professionalism as high as possible, because seriousness is a key quality to me. We continue to go to trade shows, do education, stay up to date with all the newest stuff, etc. We’re always giving our best in quality and marketing. Since we’ve been one of the longest lasting barbershops in this city, it’s helped with the relevancy of everything. We’re a household name now, I’ll put it that way.”

 

Not only is Danny a household name, he has also gotten himself a gig working with Andis, as mentioned before. I ask him why he believes he was chosen: “That was me barbering myself out of the barbershop,” he admits. “I’m already in here five days a week and working ten to twelve hour days. I’ve tried to raise the prices and rates a few times, but it got to the point where I wanted and needed more. I ventured off and starting going to trade shows and taking educational classes. I got into working off platforms and intrigued me. I felt as if I could do it too. I started dabbling in it, and going continuously around to shows, shaking hands and networking, and they gave me a trial date one day. That’s where I’m at.”

While Danny educates for Andis, he also has his own series of educational DVDs. “The Art of Barbering”, was something he was asked to do. “Since I was doing so much education, doing a ton of classes, one of the main things that students asked me for was continuous education. They’d ask if I had a DVD. I felt like I needed to fill that void, so I shot a couple of DVDs. Altogether, I have about ten different videos that are all step-by-step instruction in different things. Just this weekend, I was in New York and working with someone from the UK. They have a certain way in which they cut hair, and I have my own. It’s good to pick up little things like that, and I try to inquire into those things so I can instill the educational aspect of it in about two and a half hours’ worth of DVD education.” For those looking to purchase the DVDs themselves, you can find Danny’s online store at: klippersbarbershop.com. Along with the DVDs, he has plenty more in the way of product including numerous fashion items for barbers.

 

The subject then turns to social media, and how Danny feels it has played a part in his business. “Social media is huge,” he tells me. “Years ago, I built a clientele from handing out business cards. Now, with the click of a button, you can reach people all over the world. How I began to create YouTube videos. From those videos, I could put them everywhere on my Facebook page to raise more awareness and do more subliminal marketing. I have tons of stuff on YouTube that you can check out, and it’s not something I’m selling. It’s more inspirational and motivational stuff for barbers. Now we have Instagram. Instagram is all pictures, so you can continuously post pictures of haircuts – it’s a great marketing tool. I’m here today because I use my social media wisely.”

“As far as posts that have excelled or given a kick to my following,” he continues from my next question. “Sometimes, it could just be a motivational post that I do that gives people that energy, that pump – the people that want to do more. Sometimes, it’ll just be a haircut I’m posting, a before-and-after. Sometimes, it can just be one of my motivational speeches and, again, it gives people that ‘oomph’. It helps them realize that with passion, energy and persistence, things can get done.”

And what is the philosophy behind his motivational speeches and posts, his business in general? “You have to put in to get out. Nothing is given, it’s always earned. I just spoke to a barber over the weekend in New York who was thinking about moving from Florida to New York, and he asked how much he could make. I told him that he could make as much as you want to. No one can force him to come into work early or not take phone breaks. It’s up to him to raise the bar and make as much money as they want to. They have to be willing to sacrifice, but if you invest the time, and manage your time well, you can get there.”

 

Being from the UK, where there are no barber battles, I ask him to give me the run down on how they work. “Barber battles are awesome,” he laughs. “I’ve competed for years. We have different categories, whether it is doing the fastest fade where you have to do a flawless fade in fifteen minutes, or freestyles where you can do whatever you want. We also have duplicate challenges where every single barber has to duplicate a picture. The barber who does it the closest to identical wins everything. Really, it’s about using the platform wisely. I’ve seen people win first place and never remember who they are. So, if you are in a battle, utilize the platform. Shoot a video, post pictures, show off being an award-winning barber.”

As for the prizes involved, he goes on to explains, “Normally, Andis sponsors our tour, so they’re getting some of the latest and best new clippers that can range into the hundreds price wise. They’re also getting $500,000 cash. Sometimes, we have a pot where the duplication winner-gets-all, so if twenty guys compete and it’s a $100 dollar admission, it becomes a $2,000 pot. Those are the set formulas in those cases, anyways. Normally, your going rate is about $500-$1,000 cash, but it really depends on which barber battle you’re going to. The bigger battles have bigger prizes, obviously.”

As for his educational tours, Danny has had the opportunity to visit many international locations. I ask him about some of them, and he answers: “I normally do a lot of stuff for the Andis Company, and they sometimes send me to Puerto Rico or Mexico. I’m Portuguese, so I booked Portugal, and I plan on going to Brazil soon, as well as Columbia. We’re just trying to coordinate everything at the moment. The embracement and quality of life in other regions is just awesome to experience.”

 

And what is his greatest moment in barbering? Danny relates back to opening his first shop, turning the key and walking into a place that was all his own.

 

Finally, what is his advice to other up-and-comers out there? “You’re going to have to sacrifice and work your ass off,” he tells me. “You have to offer more than the next guy. You have to want to do more than the next guy, sacrifice more, stay up late, etc. There’s no shortcuts. It’s all about persistence.”

 

As for what is next for Danny and Klipper Barbershop, he tells me: “I’m at my third location now. I’m going to keep on working with Andis, and I do the Xotics Hair Battle Tour. I just got on to get Blue Moon, which is a product company that I have been traveling all over the country with. I’m looking to do my own educational tour and basically keep trying to inspire barbers all over the world.”

 

Strong words from a man that works hard every day to inspire others. I know I certainly have been inspired speaking with Danny.

 

If you enjoyed this interview, please be sure to subscribe to see more interviews, tutorials and content! For more information, you can email me at: info@larrythebarberman.com. I’d also like to invite you to follow me on Instagram @larrythebarberman for other free barbering content. You can also email me at info@larrythebarberman.com

 

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