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Floyd Mayweather: Barber Jackie Starr, Exclusive Interview With Larry The Barber Man

You’ve most likely heard of the phenomenal Jackie Starr as Floyd Mayweather’s personal barber. Of course, the truth is that there’s a lot more to her career than that, and from running two barbershops to helping to pioneer the upcoming Las Vegas Barber Expo, I want to hear that. My last interview with Jackie took place in the back of a 32-foot RV… now let’s sit down in the more professional setting of CT Barber Expo 2018.

 

I know that Jackie can be a huge inspiration to other female barbers in what is still a very male-dominated industry. She starts by telling me about overcoming the challenge of being a female barber:

 

“I overcame my challenges by being confident, and not letting men intimidate me. Believing in my craft and believing in the work that I produced. So, to be honest I never was intimidated because once I gained my confidence in cutting, that right there spoke for all the challenges that came my way. When I started there was no social media – it was more show and tell. Your haircut speaks for itself.”

 

She also overcame the challenge of being a single mother whilst building up a barbering brand. II ask her to tell me more about balancing these two aspects of her life.

 

“Well first of all, you have structure with anything you do. My daughter was 11 when we moved to Las Vegas, and we didn’t know anyone; it was very challenging because she was a latchkey kid. And Vegas will swallow you up if you’re not careful and not strong. I kept a tight rope with my daughter, making sure we had a schedule that worked for me and her. I had to rely on being the best parent I could be considering the circumstances.”

 

Apart from having a healthy relationship with your daughter, you’ve managed to maintain a very healthy relationship with one of the top sports athletes in the world: Floyd Mayweather. How have you managed to do this on a general level, and as a female barber in a male dominated industry and sport?

 

“Good questions. Number one – I knew him since 2001 when I first moved to Vegas. Number two – I respect him, and he respects me. That goes a long way with any relationship: respect has to be one of the priorities of the relationship.

 

“I understand that he is a high-profile athlete and a lot comes with that. So, I make sure I’m focused on what it is he needs, and my life falls into place right after that. I understand him, I respect him and I’m a friend too.”

 

Some people question how much work it really takes to maintain Floyd Mayweather’s bald style and facial hair. It’s public knowledge that this work earns an astronomical fee, but in reality there’s a great deal more to it that simply shaving a head, and Jackie doesn’t feel as though she needs to prove anything anymore:

 

“It goes back to what I was saying: my career was at its peak before social media ever came. I was in Vegas, behind the chair doing my thing for many, many years. So that wasn’t ‘just a bald head’ – I had to do every cut out there. That’s what life is about, everybody wants to reach the top.

 

“God blessed me with being Floyd Mayweather’s barber – who else do I need to cut? After I’m done travelling with him, I have to visit my family, I have to take care of the shops. I don’t have time to cut anyone else. That’s what we work had for, to get to the top.”

 

It might be fair, then, to say that now you’re the artistic director of two barbershops, your haircuts are reflected through your team.

 

“Exactly. I am building a team, and I have barbers in place to produce any haircut that’s needed. So, if I’m out of town and I can’t get to a person who may want me to cut their hair, then at the end of the day as long as they the haircut and it’s under the Iced Out banner, what does it matter?”

 

Tell us a little bit about those two shops then?

 

“My first shop opened August 4th, 2004. That’s been 14 years: so my shops are very successful, very well-established. I opened a second location in 2015. I waited so long because I wanted to make sure that it was what I wanted to do, and that it was running successfully like the first one was. With that being said, I am not there all the time. But I make sure everything is done the way it should be done, and I have a team of excellent guys.”

 

Aside from continuing to work with Floyd, do you have any other big plans for the future?

 

“Yes. For 2018, I’ll be doing the first ever Las Vegas barbering Expo along with Jay Majors. We’re partnering up and we’re bringing the expo to Vegas. I’m also working on a product line, I’m working on apparel: I want to keep on branding Iced Out. After all, blood, swear and tears are behind the name – it’s important to me to keep on showing face and make sure that the industry lives on.”

 

Jackie has found the success that many barbers dream of. I’m very keen to hear how the industry as a whole has accepted that success:

 

“I would say that the industry has accepted me well. I appreciate all the barbers and all the love that I have been getting. The barbering industry has been great to me, accepting me as I am.”

 

What do you intend to do differently with the show that you’re doing in Las Vegas with Jay?

 

“I plan on having something different, but I can’t really speak about it yet! Just know that it’s going down in Las Vegas and it’s going to be an epic event. It has to be: the expo is what’s needed in Vegas. And I’m going to convince Floyd to be there!”

 

Finally, what advice do you have for somebody looking to attract celebrity clients?

 

“Be consistent about what you’re doing and stay focussed. It’s easy to get caught up in the hype. Just worry about yourself and focus on what you’re doing. The minute you turn your focus away, you’re off track. So be consistent and perfect your craft. You want to put out quality work.

 

“And let me say this: there is only one Floyd Mayweather. Meaning, everybody wants to be at the top, but they don’t want to put in the work to be at the top.”

 

Take these words to heart and they will help you build a great career in barbering, creating strong and healthy business relationships and carving out the life you want. It was a pleasure to have Jackie in the interview chair once again – if you want to hear more about her work then head to her Instagram page, @Icedoutbarber. You can also read more about the Las Vegas Expo at LVbarberexpo.com.

 

The best way to improve as a barber is to learn from others who have travelled the same path – that’s why I travel the globe interviewing the best barbers out there. Follow @larrythebarberman on Instagram, YouTube and Facebook to see more!

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Hair Clippers: The Ultimate Guide To Powering Any Clipper Any Where In The World Correctly( 240v to 110v)

The objective of this tutorial is to show you how to power your clippers seamlessly in your country. But let’s get started with a quick science lesson to give you the basics of voltage, currents and frequency. With an understanding of these three things, you’ll have the ability to read any label on any clipper and then take the correct action to get that clipper working without any issues.

Voltage: When we want to power clippers in countries across Europe and South America, the voltage supplied will be anywhere between 220V and 240V. All of these voltages are compatible, which means that you can safely and effectively power a 220 or 230v clipper from a 240v socket or visa versa.

Current: In almost all cases, the current that is passed into the clippers is what’s known as an alternating current (AC). This means that the current is passed back and forth from positive to negative and so on. In simpler terms, you can think of it as rapidly turning on and off, multiple times per second.

Frequency: The final element to be aware of is frequency. Frequency is the number of cycles between on and off per second, referred to as hertz. In the UK, the frequency is 50Hz, which means that there are 50 cycles per second. Of course, because the electricity is moving so quickly, it creates the illusion that there is a constant supply of energy. In America, the typical voltage is 120v and the frequency is 60Hz.

 

Now let’s talk about some of the different tools that are available for helping you with powering your clipper. The first is a step down transformer – this takes the voltage from 240 volts down to 110 volts. It delivers a continuous frequency of 50Hertz. The second thing is an adapter which, in simplistic terms, is a plug changer. You use the adapter to ensure that the plug on your clipper fits into the power outlet. There is no voltage change or frequency change taking place.

The final device is the frequency 60Hz converter. This device takes the voltage down from 220-240v to 110-120v and lifts the frequency from 50Hz to 60Hz. That allows your clippers to run seamlessly. With these three devices, you can power more or less any hair clipper from anywhere in the world. To show you how, I’m going to talk you through a range of different popular tools.

 

Andis Pro Alloy

Let’s start simply with the Andis Pro Alloy, a UK hair clipper. First and foremost, you’ll want to turn it over and check the specifications: this requires 230 volts and 50Hz. As I mentioned before, all voltage outputs between 220 and 240 will be fine. This means that you can simply plug the clipper in and go.

 

Wahl Super Taper

Slightly more complicated is powering the European version of the Wahl Super Taper. Once again, check the specifications – again, this shows that you’ll need 230 volts and 50Hz. The only complication here is the fact that it has a European plug, which won’t go into a UK power outlet. This means that we’ll need the adapter – and you should be able to buy an adapter for whatever type of socket used in your own country when necessary.

 

Andis Fade Master

With the Andis Fade Master things are slightly different: checking the specifications I can see that this clipper needs 120 volts of power with a 60Hz cycle. This means that we need to take the voltage down to stop the clipper from blowing up whilst also, ideally, bringing the frequency up.

One option would be to use the standard transformer. This will bring the voltage down, whilst still giving a 50Hz frequency. But if you do that, you’re going to hear a terrible noise coming from your clipper – check out the video to see exactly what I mean. That’s because the Fade Master has a magnetic motor, making it entirely dependent on receiving the right frequency. The alternative is to use the Frequency 60Hz converter. This will take the voltage down to 120, whilst also lifting the frequency, causing the Fade Master to run nice and smoothly, just as if you were running it from America: check out the video to see the difference for yourself!

 

Cordless Trimmers and Clippers

When you’re powering cordless clippers, things are slightly different. The first thing to be aware of is the fact that cordless clippers are not frequency dependent. However, you still need to be careful to ensure that you are powering them correctly.

With a Wahl Cordless Clipper, you have a strict power requirement of 120 volts. This means that you need to use a standard transformer to bring the voltage down – you can buy one which also acts as a UK to US adapter. This will charge the clipper without risk of it blowing up.

With an Andis Cordless Trimmer such as the Slimline Pro Li, the label tells you that it can run on a power supply with 100-240 volts on 50 or 60Hz. This is great because it means that you can run it successfully on any power supply across the world so long as you have the correct plug adapter. It’s also perfectly fine to still use the transformer if this is the only adapter that you have. Again, that will allow you to charge you Slimline Pro Li safely and effectively.

 

I hope you found this demonstration helpful! If you do have any questions, feel free to leave a comment or get in touch. The most important thing is that, now you can read the clipper’s label clearly yourself, you’ll be able to understand what any clipper’s power requirements are.

You can also take a look at this older video if you’d like to understand more about why some US clippers make that terrible racket when not powered correctly – and don’t forget to subscribe to the channel for even more great tips.

 

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Barber: Brandi Lashay A.K.A the Original Barber Doll, Talks Barbering (JRL Hair Clipper Educator)

When I headed to the CT Barber Expo in April, one barber I got the chance to catch up with was Brandi Lashay. Brandi is a platform artist, session stylist & brand ambassador for the JRL clipper company. When I met up with her she’d already been hard at work, but she told me she wanted to keep going until the very end!

I wanted to share Brandi’s barbering story with the world, so I asked her to tell me the great story of how it all got started.

“It starts off with being in high school with my high school sweetheart. One of my close friends asked me Brandi, who is your boyfriend? I showed her in the hallway and she said ‘oh my god he is ugly! He doesn’t cut his hair!’

“Now, my Mum wore a short haircut at the time, and always kept a pair of clippers underneath the sink. I used to steal the clippers and go and cut my boyfriend’s hair at 14-years-old, to keep him looking nice. And it developed into a full-blown career. I didn’t want anybody to think Jason was ugly, I loved him! I wanted them to see him how I saw him. And I enjoy it to this day.”

How did it all progress from there?

“It was happening often enough to where his friends would come around and ask me if they could get their haircut. I began to do it so much that I would say ‘Hey, this isn’t fair, I should be getting paid.’ I charged them $5 a head, and that was a lot of money to me. And I was the oldest of four girls, my Mum was a single parent and I brought money home to the house so I could food in the refrigerator. We were living in poverty – it made a big difference.

“As soon as I graduated from high school I went straight to barber school. I didn’t want to go anywhere else. I wanted to learn everything I was missing and catch every technique. I was fascinated with the art and I wanted more. And I’m still in love with it to this day because of how it makes other people feel.”

Okay, now tell me a little bit about your first barbershop.

“It was right next to the school I went to. There were three chairs and two guys in there and they were amazing: they were the Superman and Batman of the city. On our lunch break we would walk past the barbershop and just sort of say ‘there’s another chair in there!’

“The owner came up to me one day while I was out there eating my lunch and he said to me are you a cosmetologist or a barber? I was so proud: it was the first time I got to tell somebody that I was a barber! He said come in here and cut some hair – go get someone, bring them over here and let me see what you can do.

“I worked hard on that fade, I’ve never sweated so much. But it came out pretty amazing and he gave me the chair. That was my barber family for the next 7 years.”

Your talent has definitely been recognised, as proven by the fact that you’ve worked as a session stylist from some huge household names. Who are some of the stars you’ve worked with?

“I’ve done quite a bit of work and along the way I’ve been able to work for Stevie Wonder; I’ve been able to work for Teddy Riley. He’s one of my favourites because we’re able to talk about Michael Jackson – he tells me all these Michael Jackson stories. I’ve worked for Empire, Tyler Perry’s House of Pain and Meet the Browns… R&B singer Tank. The list is long! But it doesn’t feel like that, because they make you family. I could not have imagined that when I was 14 and we were having to split a 6-inch subway sandwich into fours. Barbering is amazing!”

Now let’s talk about the JRL gig. I don’t believe you’d be supporting them if you weren’t passionate about them! So how did you get the job, and why do you think they’re so great?

“I was approached by JRL a few times and I just wasn’t catching the emails. One day I got a phone call saying, ‘I know you’re probably very busy, but we’d love to have you on the team.’ I said, ‘who is this?’ It was one of the team members – Jordan – and she said, ‘as a woman I see you, I see you grinding, and I’d love to have other people see your story.’

“The package came and my daughter said, ‘Mum! It’s digital! It’s a smart clipper, like a smartphone.’ I was genuinely happy, I called Jordan back immediately. When I found out about the technology on the clipper I was sold, it didn’t take any time. It makes barbering easy.”

Your job for JRL is education. Could you explain what it is that you specialise in, and what people could gain by following what you teach?

“I show other barbers how to create clean lines. I am really big on clean line work, clean design lines. I believe it can be achieved by paying attention to the art around you. A lot of people ask me where I get my inspiration from with design work and I tell them tyres. I pay attention to tyre treads, because I didn’t recognise that they vary so much. I’m from LA so I’m really into jeeps. When I started looking at the tyres, the tread had so many different angles, I thought that would look really cool on the side of someone’s head.”

You’ve got a tour coming up: Master the Art Barber Seminar. Tell us about that!

“The class can change literally because of who is sitting in the chair, the model I’ve chosen. It’s not about just having the best-looking model, it’s about making sure you understand what to do with this person’s face. I understand art – how to make someone look like art. And that’s what I teach.”

This is so important. Because I’ve seen barbers try to copy a haircut from a magazine without taking into account the different shape of a person’s face – take a mohawk for instance, the sides may need to be lower depending on the face structure.

“Exactly! Let’s think about you, not the image that you’re pointing at.”

Finally, what would be your parting words to an up and coming barber who wanted to excel to dizzy heights, like you have?

“When I think about talking to my younger self, I would say continue to be honest. I was honest when my pictures didn’t look like other people’s pictures on social media. It’s about saying ‘I’m not there yet’, and being okay with saying that. Because that will lead you to someone who can help you grow. Open up, be vulnerable. Be willing to take a fall: you’ll bleed a couple of times, you’ll cry a couple of times and you’ll think no-one understands.

Then build your platform. Humans are natural carpenters, so build your platform, climb on top of it and then show someone else how to build a platform that can hold them up. I just want to encourage people to keep going.”

 

Now it’s time to sit up and listen – I really hope that every barber reading this pays attention to Brandi’s extremely intelligent advice. I strongly recommend following Brandi’s work on Instagram, @theoriginalbarberdoll, to see some of the most mesmerising patterns around. While you’re there, hop over to @LarrytheBarberMan if you’d like to follow my interviews, as well as the other barbering tricks that I put out on a regular basis.

 

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Cordless Hair Clippers: How to Increase The Battery Life Span

How to prolong the life of your lithium clipper batteries 

Sometimes it seems like while the price of clippers keeps rising, the battery life only gets shorter and shorter. This can be a frustrating challenge for any barber – but it’s also a challenge that can be easily overcome once you know a couple of simple tips that will give you maximum performance from your new clippers. 

Don’t forget, these facts apply to lithium batteries – so if you’re not sure how your clipper is powered then double check to make sure that they apply to you. 

 

Fact 1 – Give your clipper five times the battery life 

Never allow the battery to run down all the way to zero (or virtually zero.) Instead, you should aim to plug your clipper into the charger as soon as it reaches 70% battery. This will give the clipper five times the battery length when compared to charging carelessly or randomly. 

 

Fact 2 – Get more run time from your fully-charged clipper 

Keep your clippers cool: exposure to excessive heat is known to reduce the run time of the lithium battery. This is because the chemical reaction of a battery running low will occur far more quickly if the tool is also exposed to heat. So, ideally, please store your clippers away from direct sunlight or radiators in a nice cool spot. 

 

If you found this helpful, don’t forget to subscribe to my YouTube channel, as that’s where you’ll find more how to tips to help you get the most from your clippers. You’ll also find me as @LarrytheBarberMan on Instagram and Facebook – follow me and get in touch to let me know what tips you’d like to see next!  

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Benny Machado : Wahl Online Barber Battle Winner 2017, Shares His Story & Great Advice

Earning a spot on Wahl’s Education and Artistic Team is a great achievement for any barber, so when Benny Machado saw the opportunity to win his spot by taking part in their online barber battle, he knew he had to give it a shot:

“I had been cutting hair for seventeen years and I saw this as a perfect opportunity to not only use my experience but to try and get into educating. It’s something I’ve always looked forward to in my career.”

The outcome? Benny emerged victorious from the contest – third time lucky, as he’d managed to scoop second place in two previous battles before this one. So how did it all work?

Well, Benny actually spotted the competition on Instagram, where Wahl were calling for barbers to show off their skills by submitting three videos: one fade, one pompadour and one creative cut. Benny explains how he managed to create the shots – from choosing the model to getting the design just right:

“Fades and pompadours are very common but there weren’t too many willing models for the creative cut I wanted to achieve. I noticed a lady while I was eating at a restaurant and managed to convince her to model for me. I really wanted to do something different. I looked to Google for inspiration and noticed some flowers, hibiscus, in fact. I incorporated that design onto her hair and my first attempt worked out!

“We recorded the videos with such anticipation but the filming, editing and having to travel for work in the shop in between was really tough but it paid off. I was exhausted but it paid off. Choose your canvas, create the right design on the right model. Preparation is key and let your personality shine through. The clippers do the work, the metal is always stronger than hair. Let the tools do their job.”

The one part of the process that Benny couldn’t prepare for was actually finding out that he had won! The Wahl Education and Artistic Team sent Rick Morin (Flawless Barbershop) along to Benny’s shop – Executive Barber – under the pretence of wanting an out-of-hours haircut. When he arrived, though, he had a full camera team by his side. “I had no idea, I really just thought I was working late to cut a client for $100!”

 

So how has life changed for Benny since winning this prestigious award? Life has certainly got busier, and now he’s rushed off his feet responding to all of the emails and social media messages from people who want to benefit from a little of his expertise. Alongside this, there’s the new educational side to his career, and he has plans to keep growing into his new role. After all, as he tells us, it’s challenging yourself that keeps your work fresh:

“I chose to take part in order to challenge myself. I was completely out of my comfort zone and that is what makes you grow. That pushes you to be better. It was very challenging. I was nervous making my stage debut but if we don’t face our fears, we can’t grow. Ultimately that’s what I’m doing here, pushing myself. It’s scary but exciting and without that feeling people get complacent.”

The other big change is the introduction of exclusively Wahl tools into his shop. ““I had other brands in the shop before I won the contest but now we are solely Wahl. I don’t think I’ll ever buy another set of clippers. I look for power, reliability and speed for the haircut I want to execute.” And is there one clipper that stands out above the rest? “If I want to snip a lot of hair in one shot, I go for Wahl’s Legend clipper. I mostly use that alongside the Wahl Detailer trimmer. With these two tools I can create anything.”

But Benny’s success hasn’t been all about boosting his own profile – he also wants to see other barbers challenge themselves and raise their game. One way of doing so is to join Wahl’s new Wahl Professional Ambassador Program. It gives you early access to new products, news and special deals, as well as useful industry insights. We also recommend looking for @mr_executive_barber on Instagram and Facebook if you want to follow Benny’s work and see what one Virginia barber can create with a pair of Wahl clippers.

“My dad bought me my very first pair of clippers when I was a teenager. They were Wahl and it led me to where I am now. Dad always wanted me to be a barber. Now, as a Wahl educator, I want to grow and become the best I can be.”

 

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Adee Phelan: Celebrity Hairstylist, Tells His Story During Sknhead Product Line Photo Shoot

Today I’m bringing you an interview with one of the superstars of British barbering, and a man who needs no introduction: Adee Phelan. From starring on TV Show The Salon, to cutting David Beckham’s most infamous haircut, Adee has certainly left his mark on the industry.

I visited his SKNHEAD shoot in March to hear his story. So, Adee, what are we doing today?

“It’s my new luxury men’s range, called SKNHEAD. The concept came about 17 years ago, and I’ve waited and waited – I know it seems a long time – but if you’re bringing out a new range it needs to have products with unique selling points. Products that haven’t been done before.

“One of the products is actually called the game changer, and it’s a product that can be used as a moisturiser on your face and body, or as a hair styling product. The concept came about many, many years ago – when I had hair, believe it or not. I went to the Men’s British Hairdresser of the year awards, and I used to use this stuff called Coconut Butter: I’d put it all over my body and then run it through my hair. So, I wondered if it was possible to create a product that was light enough as a moisturiser but heavy enough to be a hair product.”

Achieving this has taken years of preparation and perfection: I’m sure that it’s something a lot of you will be keen to try out. The full range will include sea salt sprays, serums, clays, pomades… everything that you might expect from a unique luxury range.

On the day that I catch up with Adee he’s excited to be shooting the content that will surround the launch of his new brand. This includes behind the scenes footage and a huge range of different hairdressing looks on a diverse group of models.

“The thing about the modern barbering world is that you need to be able to do more than a fade. To make yourself an accomplished hairdresser or barber, you really need to know the fundamentals of hair cutting. Some of these young cats I see now dropping in these fades are amazing – but there’s always still a lot of foundation that needs to be done.

“I’ve tried to bring out a range of fundamentally barbering products that can also drop into the hairdressing world”.

 

So, for younger barbers who don’t know your story, you started back in 1999 – what stirred you, what motivated you to get into hairdressing?

“Long story short, I moved from Manchester to Southend-on-Sea and ended up not doing so well: I was basically sleeping rough for about 4 months. Then I got introduced to a really cool hairdresser called Lee Stafford, and I ended up designing his salon, The House That Hair Built.

“I went with Lee to the Men’s British Hairdresser’s of the Year awards in 1999 where he won British Hairdresser of the Year. On the way back in the car he said I’m going to get you a pair of scissors, teach you to cut hair and in a couple of years’ time you’ll be on the stage. Two years to the day, I was picking up that same award.”

Adee describes it as a sort of “rough boot camp”, where there was no room for mistakes – if he messed up a haircut then his mentors made sure he knew about it. But this – alongside the professional courses he took any time he had the cash – gave him the solid skills he needed to start experimenting further.

“There are a thousand ways of designing a house, but there’s only one way of building it: good foundations. I learnt the art of good foundations. And then I won Men’s British Hairdresser of the Year and my life changed. 9-months later I had the opportunity to work with David Beckham.”

 

While Adee’s career has clearly been built on his own hard work and talent, I think it’s fair to say that creating that haircut for David Beckham – the World Cup mohawk which everybody reading this should be familiar with – helped him push his career to the next level.

“It was everywhere. That haircut just became the most iconic haircut of the past 20 years. And then I had the opportunity to win all these awards and from there on it was just like I had the wind in my sails.”

And that wind took Adee to the heights of a hairdressing/barbering career: he’s had the opportunity to work on TV shows, to cut hair for many different celebrity clients, and to really build a personal brand within the industry. But aside from all this hairdressing glory, I’m also interested in his role as an educator.

 

Prior to you doing the TV shows and the celebrity style consulting, you were actually a prolific educator. It was said that, at one show, you mad 36 appearances: tell us about that.

“I got right into the helm of education. I think I did about 1500 seminars in six years. I was at Salon International working for five different brands: I hold the record, I did 39 shows in 3 days, haircuts to music. And I took that concept to America and it was brilliant: I wanted to bring something fresh to it; when you get to that level of talent you can’t be telling people how to suck eggs.

“BaByliss supported me the whole way, and then other brands took on this new approach of haircutting. Lots of technique, lots of foundation but doing it in this very freehand, visual, quick way.”

The big brands were happy to get behind Adee’s new way of doing things – BaByliss even went ahead and gave him a range of electrical goods. Barbers reading this are sure to be envious, and in many ways he has achieved the barbering dream. But there have also been some drawbacks:

“Business started to take over. I was watching these cool cats half my age on stage and thinking I need to get back to the drawing board: these guys are making me look silly here. So for the past few years I’ve just been working on new cuts, new techniques and I’m about to get back on the road and go back to where it all started.”

 

So, Larry the Barberman goes out to all of the barbering community. Will SKNHEAD products be a range that those barbers can actually retail?

“Yes. It will go online and go into shops like Selfridges, but then the quality needs to be at a very high level, so it can go into barbershops. That’s the idea.”

This product has already launched and is available for you to buy: head to this link https://www.sknhead.com/.

Because you started nearly 20 years ago, I also want to hear about how you think barbering has changed from where it was then to where it is now.

“If we’d had the technology that we have now: Instagram, Twitter, Facebook. I used to have to do interviews and then wait 6 weeks for it to come out. Some of the models I’m using today are Instagram models, cool cats – they PR themselves, they manage themselves. It’s kind of insane: you do a haircut, it’s global within minutes. So that’s the difference.

“The downside to this technology is that everyone wants to be famous without putting the work in. They want instant success. I just think that they have all the weapons now to be very successful. You can pay a famous person to do a post for you and you’re kind of out there. But at the same time, it can destroy your career: you have to police your brand.”

 

You spoke about an artistic team. Maybe you can tell me about some of the artistic team that you have here today?

“Barber wise I’ve got Tariq Howes and Aaron Dorn. I’ve cot Jez Wilcox who is creative director. We’ve got three video photographers, two photographers, two make-up artists… so it’s a big shoot, trying to get a lot of stuff in.

“Besides that, I’ve been working on two or three new clipper techniques. New section patterns, new haircuts that are going to be taken out on the road. I want to go back to the days of being able to execute a beautiful, beautiful haircut in six or seven minutes.”

And what could be improved in modern barbering?

“I think what a lot of barbers need to learn is the scissor work. You need to be able to work from the baseline to the top of the head. I think barbering will always be in fashion, but the longer thing is going to come back. Barbers these days have mastered the art of fading, now they need to master the art of haircutting. What happens in 12 months when the fade goes slightly out of fashion and longer hair starts coming back in?

“There’s great dudes out there though. Josh Lamonica: lovely guy, technically gifted, wonderful speaker -can do a great fade but can also do a great haircut. And you’ve got Danny Robinson, a new kid on the block, I mentioned Tariq Howes earlier. Kye Wilson, Dale Watkins, my teacher from back in the day. There are so many talented guys out there. It’s all about inspiring the younger generation though isn’t it.

Finally, then, what are your words of advice for that next generation?

“Technique, technique, technique. Education, education, education. Watch, watch, learn, learn. Mouth shut, eyes open. Be obsessed, be obsessed, be obsessed. Training videos, salon international. Be obsessed. Because to be at the top you have to be obsessed with technique and being at the top of your game. And then it’s a little bit of luck.”

 

I’m quite excited to hear that Adee is going to be spending some more time getting stuck into cutting hair, and it will be interesting to see what he comes up with. Don’t forget to check out https://www.sknhead.com/ to hear more about the products that are available; while you’re there, head to Instagram and YouTube to follow Larry the Barberman and see more great interviews.

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From Desperate Times to Cutting the Stars: Eric Pacinos’ Road to Glory

For many, “Eric Pacinos” is just another way to say “international celebrity barber.”  When Eric is not cutting Nas’ hair at the Cannes Film Festival or trimming up Jay-Z for an album cover shoot in New York, he is promoting his wildly successful line of quality hair products and speaking at hair shows all over the world. He definitely has it goin’ on like no one else in the industry.

So you can imagine how excited I was to get a few minutes with him, one of my biggest goals since I started my interview channel. We met up at Premier Expo in Orlando and Eric did not disappoint. You will want to view the whole interview on  my YouTube, larrythebarberman@barbers.tv

Eric: Started with no food in the fridge, young son

Eric’s life story is more inspiring than most, so I asked him to dive right into it.

He said he started cutting his own hair in his childhood bathroom, then graduated to cutting his friends for a small fee. “I was going to school with money in my pocket, and it felt good,” he told me, “not just because of the money but because I was making my friends look good.  That was the defining point. Always trying to transform all my friends; more than just a haircut.“

Even joining the Navy couldn’t separate Eric from his calling. “I always found myself cutting hair on the ship, and even when I was going out with my friends, I would say “Before we go, let me cut your hair.”  That is when I thought I should go to night school to get my license.”

But post-Navy he was still 500 hours short in his studies and had a young son to care for. The times were desperate. “At that point my son was three, and I had hit rock bottom. I could not find a job, and it was like, ‘Man, my son’s got to eat!’”

“That is when I took barbering seriously,” he continues. “Because I did not want that feeling of being hungry anymore,  that feeling of not seeing my child eat. I know what it feels like to know you have nothing in the refrigerator when you open it up.  I know what it feels like to use the restroom in your own house and not have toilet paper.  I literally would go to McDonald’s and leave with extra napkins. Don’t tell this to McDonald’s, but I did it just to have toilet paper in the house.”

“It was hurtful as a man,” he continues. “ So I think I attribute any success or whatever you call it – I just don’t  feel I am as successful as I could possibly become – but I attribute that to desperation and the necessities of living. I never want to go back to that.”

Eric eventually obtained a license and found work.  For many, that might be the happy end of the story, but Eric found the fire inside was burning hotter than ever. “I knew I wanted more than just being a barber,” he told me.

Sacrifice and persistence to build barbering success

Before we got into Eric’s accomplishments, I wanted to know more about his trials and tribulations coming up. As usual, he was candid.

“One of the biggest was all different types of sacrifice, from working long hours to having a dream and not having people believe it,” he said.

“Not knowing, not being educated was the biggest trail, having no blueprint,” he recalls. “I had to create ways of figuring things out because we didn’t have social media, there was no book about creating a barber shop and creating a product brand. There was nothing.  That was the biggest trial, just not knowing where to start.”  This experience, he said, makes him an eager mentor to other young barbers today.

“Thank God, what has helped me is Google. If it weren’t for Google I wouldn’t have done a lot of things. But you have to do your homework; you have to the studying.”

Eric: Every barber can increase sales by offering products…and a variety of brands

All along, Eric kept his entrepreneurial eyes open. “I created my own brand because a lot of the products we were using weren’t really good, they weren’t for the types of haircuts and hairstyles I  was creating.  I had to combine three or four different products, and I said, ‘Man, if someone would come out with a product that did these three or four things; from the hold to the texture being better, to it not being so diluted.’ I wanted something like a pomade-like matte with no shine finish.”

“I created these products to give my clients the best aids without sending them to a store to buy three or four different products to create that hairstyle.”

Eric strongly believes every shop should sell product. “I can’t emphasize enough: it is one of the easiest sells!  It will increase your sales dramatically,” he told me.

He added: “Once a client’s hair looks good, the first thing they will ask is, ‘What is that you put in my hair?’ If you have it on your shelf, if it is already there, they are going to leave with that. They are going to try to emulate the same style that you just did.”

Providing better customer service and increasing your sales – a no-brainer!

“And a month later they will be back for another haircut and more product. Some of these products cost as much as a haircut – our product is $16. You are selling another haircut by selling product.”

He recommends everyone step up and negotiate with product sales people, varying brands and asking for wholesale prices. “Diversify,” he said. “It’s like when you walk into a sneaker store you don’t just see just Nikes.  Give your client something to choose from. They might just ask you, ‘What is this?’ They might want to try it out ‘Will this work in my hair?’  ‘Sit down let’s try it.’ ‘Oh, yeah! I want this!”  It is that easy.”

Eric has realized enormous success with his high-quality products.

“Right now we have three men’s hair grooming products. One is the matte finish, which is a great hold but has no shine to it, which a lot of people like with the pomade haircuts.

“We have pomade that is a more flexible hold. That one does give some shine.  Then we have a crème; a cream styling wax that is  in between the pomade and the matte and it does have a semi-shine finish.”

We also have a beard oil. We have a beard and face scrub. We have razor bump soother. We got a shampoo and conditioner and a black mask. It is really popular can’t hold it in stock!  Matte finish (is number one), then black mask and the pomade is number three.”

Customer service:  No phone calls, please!

When Eric talks about customer service, he says he focuses on the person in the shop and in the chair. That’s why he doesn’t accept phone calls on the job and prefers online haircut appointments. His favorite app is the grooming-industry-only software booksy.

“I am very old school, and I like to speak to my clients,” he said. “But I’ve  learned I would rather speak to my clients in the chair rather than on the phone, because (on the phone) it’s never ‘Can I get a haircut?’ It’s about, ‘So what are you doing this weekend?’  It is hard to tell somebody ‘Hey, I will talk to you when you’re here.’  So the client doesn’t know better if you are in the middle of a haircut or something.  So you have to respect people’s time.”

Advice from a successful barber: Write it down, learn the craft, fix your weaknesses

Time was running short with Eric, and I wanted to get his advice for young barbers just finding their legs.  From a man who came from ‘borrowing’ McDonald’s napkins to Cutting Nas and JayZ, this is the kind of advice you should take to heart.

First, very practical:  “Write everything down. You will see a long list on my iPhone of things I need to execute. Write it down and do not erase it until it gets done. That is one of the biggest things I have learned.”

“After that do your homework on it, Google it, find out more about it get out there and get it done! Nobody is going to do it for you nobody is going to put in the hours and the work that you are going to put in.

“If you want to be a great barber, do as many cuts as you can do not get intimated by the different textures. That is what happened to me early on and I would mess up some curly haircuts. But I would learn and get better at those haircuts than I was with straight hair. “

Lastly, Eric shares hard-won honesty that will benefit anyone in any profession:  “What you are not good at, work extra hard and get better. That is the biggest difference of somebody who continues to grow. That is how you become complete.  If you are only good at one thing – if you are only good at a #2 and a skin fade, but you’re not good at shears – you are never going to grow. When somebody needs you at a movie set, or when you’re needed to cut a client who is paying top dollar, or might want to take you on tour with them, but you can’t use the shears, your opportunity was there and it’s gone. It’s gone because you did not want to get better at something you know is your weakness.”

With that, we bid farewell, and I got busy sharing this unique moment with you.  Hope you enjoy and find Eric’s words inspiring!  ‘Til next time, happy barbering!

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Instagram:  Want to know what it takes to get to cut Kevin Hart, JayZ,  Nas and other big time stars?  Or have your own hugely  successful line of grooming products? Check my incredible interview with celebrity grooming ace Eric Pacinos, whose story of struggle and success will inspire you to work hard, work smart, and dream big!

 

 

Facebook: My amazing CAN’T MISS interview with all-star men’s grooming icon Eric Pacinos is now online!  VIEW AND SHARE my sit-down in Orlando with one of the biggest stylists on the planet, and learn how Eric went from desperate straits to cutting stars like JayZ and Kevin Hart, all while launching an array of top flight products.  Eric is open and honest with excellent life and business advice for up and comers in men’s grooming. DO NOT miss this!

 

 

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Angel Raws: The Florida Phenom Talks His Clothing Line, Multiple Awards, and how what he Really Wanted to be was a Skateboarder.

Multiple award winner,  owner of two successful shops, Andis educator and clothing line entrepreneur – not bad for a young man who has yet to celebrate his 30th birthday!

I was delighted to meet the amazing Angel Raws at the Orlando Premiere at the suggestion of my friend Eileen Nunez from Great Clips.  I discovered a creative person whose barbering relationship with fellow artists – such as many hip-hop stars – is no surprise.  I always love sharing with you the many ways people find barbering success, and Angel’s story is a great one.

Angel surprised me immediately with this opening story:  he initially picked up clippers to support his professional skateboarding dream!

“I was 16, riding for a couple of companies,” he told me. “As far as a sponsor for skateboarding, the shop I was riding for closed.  My mom had clippers sitting in the garage; she is a cosmetologist. So I picked them up and started doing haircuts for buddies for a little extra cash so I could buy boards and shoes.”

It didn’t take Angel long to realize he’d found his true passion. “Once I picked up the clippers, I left it all behind, and I just fell in love with the industry,” he told me. “I got my license in 2010 and ever since I have been in 50-plus shows and all across the US.”

Angel is the kind of person open to growth and opportunity. What he saw in men’s grooming gave him immediate motivation.

“When I first came into the industry, it was a Bronner Brothers hair show my mom told me about, and it opened my eyes to what the barbering industry was,” he remembers. ”I did not know there was so much you could do with a barbering license, that there were people cutting celebrities’ hair. I couldn’t even fathom that you could be an educator; you can go and compete and do all this. It gave me inspiration.”

Angle seized another opportunity when a contact invited him to a “Barbers at the Roundtable” networking event.  “It was by Curtis Smith,” he said, “and the whole XOTICs team was there – Jesse Lima, Denny from Andis, Kenny Duncan – all the big names, and I was just watching. It inspired me to compete and do the things that they were doing .”

Angel realized he had to “get my name out there” and it was his fierce skateboarder competitiveness that suggested a way:  “I started to look up competitions (I could join) so people would know who I was ‘cuz  I felt I had the  skill to get to where these people were.”

His teachers funded a trip to the New York Barber Battle, “my first time even traveling by myself,” he says with a smile.  “I ended up taking the trophy! I was so amped up after that.  I mean, I went to New York, I win this big trophy, I got this $1,000  check,  it was an amazing experience.”

“But that wasn’t the one that meant the most,” he continued.  “I came back to Bronner Brothers and they had the Andis overall competition, where you had to dress the model and do the haircut to match.  Andis has been my favorite company since I started, so it was a big deal to me to compete, even though I was still in school.”

Angel demonstrated another key to his success by the way he approached the competition: he planned, prepared and practiced. For months.

“I had it down pat by the time I did it live,” he told me. “I did a big shark on one side and an octopus on the other and I dressed my man up as a scuba diver with the air tank the flippers and everything – so when he walked out on stage, he was walking all funny.” The crowd and the judges loved it.

“My mom was there and everyone who was supporting me, and that was one of the biggest highlights of my career. “

As an Andis educator, Angel is influencing barbers all over, but he doesn’t specialize in a particular cut. “It is more of the style, a lot of the real close fades, bald fades,” he says. “The trendy cuts like the Mohawks.”

“People are into a clean-cut haircut, more of the skin fade, that has a lot of detail, that’s more my style. On Instagram you will see that I don’t leave a one guard on the side. I just do mainly skin fades with a lot of detail.”

When I pressed Angel on his strongest skill, I was sure it would relate to cutting hair but he had another surprise.  His real strong suit is organization and service, something every barber should sit up and notice.

“Being organized,” he said to me, “taking care of my clients on time, being there when the client expects it.”  It sounds simple but so many barbers neglect this basic service, he says.

“They might not show up for an appointment, or they are late,” he observes. “I pride myself on being punctual.  I cut a lot of people like doctors and lawyers – people who have jobs and don’t have time to hang out in the shop. That is my specialty:  being available and on time.”

Angel is on top of another trend in the industry: bookings by app.  It has freed him and his clients from phone interruptions, another service issue.  “There is no need for me while I am taking care of this client to be on the phone with the next client,” he says. “(An app) gives my clients access to my schedule, so it might be 2 a.m. and people are booking me.  I might wake up in the morning and I have had 6 clients book during the night. They didn’t have to call me; they didn’t have to text me. It’s just convenient.”

In addition to his two Florida shops, Raws Cuts 1 and 2, I wanted to know about his growing clothing line, a fantastic idea he calls “Barber Life.”

He tells me his shops are family style with a relaxed atmosphere where wives and children feel comfortable, “a real tight family and with all my barbers you will feel that vibe.”

His clothing line is another example of an observant man seizing an opportunity.  Angel contacted a screen-printing friend in New York with an idea:

“I reached out to my partner BV and said,  ‘There is no barbering clothing line, no logo of barbering.’  So we came up with Barber Life, and we went to the Bronner Brothers show with a backpack full of these shirts and we sold out, people were eating them up right out of the bag. The next year we had a booth and it was just a hit. We needed to get a website together, and it has taken off.  We have done 50-plus shows, we’ve done barber battles, the website –  www.theprofessionalsbarbeshop.com – it has just been a blessing, man.”

What the future holds for this ambitious and talented barber and businessman is a mystery for now (“We’re taking it day by day”), though he loves working in barber education.  As for his inspiration these days, he says there are many people he looks up to, but he feels comfortable now sharing his lessons with people starting out, which I am thrilled to pass along to you!

“Don’t be scared,” he says, very seriously. “It might be financial; it might be you don’t want to get up on the stage and compete. You can’t have it because with fear you aren’t going to go anywhere.  You are going to be stuck in a box because you are afraid to do anything outside of that box.”

Angel says Andis once asked him to teach a class in Spanish, a task that drove him back to the books and made him nervous since he wasn’t sure he could pull it off. “I speak Spanish with my mom every day,” he laughs, but that was about it!

“But I did it. I studied and I learned the words I needed, and I was nervous, but I didn’t let the fear get to me. I would not be sitting here able to tell you that I am an Andis educator (if I hadn’t)

“So put yourself out there, any opportunity that you get, and don’t be afraid.”

I liked Angel’s humility; he’s grounded. When I asked him his biggest accomplishment, for example, he said without hesitation, “Getting my license.”

“Without that, I would not be here. I truly believe you aren’t a barber without that license. For me, that is the biggest moment. That is what opened the door for me. That is what made me a barber.”

A perfect ending to a great conversation.  My thanks to Angel Raws for his valuable time and Eileen Nunez for suggesting we meet.  Be sure to watch Angel’s interview and other fascinating conversations with barbering’s most interesting people at my YouTube at LarrytheBarberman. ‘Til next time happy barbering!

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Instagram: It’s another Larry the BarberMan VIEW and SHARE special!  Angel Raws has two thriving Florida shops, a clothing line, celebrity clients – and he is talking to me about it all!  Check my latest as I travel to Orlando to meet Angel in this exclusive interview.

Facebook:  VIEW, LEARN and SHARE!  Men’s grooming star Angel Raws has celebrity clients, two successful Florida shops, a case full of awards, his own clothing line, and he is talking to me about it all in my latest exclusive interview. I traveled to Orlando and met up with Angel on his home turf. What he had to say is mesmerizing and inspiring for anyone, but especially barber professiona

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Barber Frank Rimer: Revered Hair Stylist Jody Taylor Claims, “Frank is probably the best traditional barber in London”

Barber Frank Rimer: Revered Hair Stylist Jody Taylor Claims, “Frank is probably the best traditional barber in London”

 

In February2017 , I caught up again with Frank Rimer from the Shoreditch barbershop, Thy Barber, just before he and his team appeared on the cover of BarberEvo magazine.

 

BarberEvo’s cover illustration was a painting of the Thy Barber trio – Frank, Pauly Harmer, and Edmond Rowe – done by the artist Vince Kamp, whose barber-inspired collection ‘CUTS Portraits of Barbers’ was exhibited in March in London’s Hoxton.

 

In this video, Frank speaks to me about his own evolution over the last 18 months. As I predicted the last time Frank and I spoke, the shop has needed an expansion, and in the last year and a half, Thy Barber has gone from a one-chair operation to three chairs and Frank has been in the spotlight as the barber commissioned and entrusted to take the beard off Wolverhampton model and the man voted as having the “most influential hair in Britain,’ Ricki Hall.

 

Frank and I talk about that opportunity to help raise money to fund research and raise awareness of Mesothelioma, the cancer that Hall’s father died from. Franks says that it was a privilege to do the Captain Fawcetts’ sponsored event, and that it also opened up new horizons for Hall too, who now plays with the design of his facial hair and is no longer afraid to just go beardless!

 

Thy Barber is known as the place to go in London for classic cuts like the Rockabilly and Psycho Quiff. While the team behind the reputation is fairly new, Frank says that they not only fit together perfectly, but share the same ethos of professionalism and a certain way of doing things. He describes Pauly and Ed as humble barbers, who are open to learning and always willing to up their game. The team is lucky, he says, to work in the “hub of fashion central” with its great underground scene and status as a trendsetter. “Everything happens in London 2 years before it happens anywhere else,” he says.

 

Described by Jody Taylor as “the best traditional barber in London,” Frank who shares a mutual admiration for the London fashion week hairdresser and stylist extraordinaire, has built his brand on among other things, a network of relationships. His alliances bring a variety to his work and for instance, he and Pauly, have been working with the workwear specialist behind LaneFortyFive, to design a smock for barbers that will be available by mail order in the next few months. The unbranded handmade garment has a scissors pouch, internal buttons and can be tapered by the wearer. A lot of thought has gone into it, says Frank, and each smock will be handmade and custom-sized.

 

Thy Barber has also become the ambassador for the Camden Watch Company and more recently has become a retailer of a new brand of male grooming products called Copacetic, available for purchase in-store. One of Frank’s earlier relationships, of course, was with the duo behind the Bike Shed, Vicky and Dutch. Frank dismisses any speculation that he owns the shed and explains that the store’s location evolved out of being part of a pop-up show idea that originated with the pair behind the Bike Shed brand. At the annual event, hosted at the Tobacco Docks, Frank showcased his skills and worked with a range of talented guest barbers, known in the biking community. As for how he actually feels about bikes, he says that he loves to look at them, but wouldn’t risk riding them for fear of damaging his hands, the tools of his trade.

 

The inspiration for Vince Kamp’s signature piece from his collection of barber portraits, Frank, and his team, were also happy to introduce Kamp to the people Frank describes as “the cool looking guys” or the “more respected” barbers that featured in the artist’s work. In exchange, they each have a portrait of themselves done by Kamp, which frames each of their mirrors and is a “huge talking point” of the shop.

 

Apart from planning to run some courses this year, dates to be announced, Frank whose upcoming nuptials is soon and has been dividing his time between Canada and the UK, says that he won’t be doing many events this year. Fans of his work can catch him at the Bike Shed event from the 26-28th May at the London Tobacco Docks and at the Big North Tattoo Show in Newcastle on Sat 29th April.

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Youtuber 360Jeezy: Rose From Broke Salesman To Youtube Sensation

At the CT Barber Expo in Connecticut I landed one my best video interviews ever, and it was a stroke of luck: I bumped into 360Jeezy, the barbering sensation from California with the biggest YouTube following in the industry.

His big smile, high energy and cheerful camera-ready personality come off as completely real. It’s no mystery why the30-year-old (he doesn’t look old enough to have a pint!) has more than 600,000 people following his wave tutorials and haircuts.

I knew I had to interview him for you, and he graciously agreed.  As Jeezy settled into a Takara Belmont chair at the Hartford Convention Center in April, I realized having no questions prepared was no problem, because Jeezy, aka Jarrod Stovall, loves sharing the journey from unhappy rug salesman and homeless student to YouTube star and product endorser.  It’s all about faith and determination.

YouTube journey: from a few thousand to more than 600K

I asked Jeezy about the phenomenal growth of his YouTube channel, which he launched in 2012.

“I wanted to teach people how I got my wave,” he said. Inspired by other YouTubers, Jeezy started filming with an iPhone 4 and brush before he was even a licensed barber.  He added haircut videos “because I love doing haircuts, too.”

“I wanted my career to be barbering so I started uploading videos throughout my journey at school and I got a big, big, huge response,” he said. “I kept uploading and I kept getting good response. As people showed me love, I couldn’t help but keep the energy going and give them love back.”

Homelessness and struggle

What his YouTube followers did not know – nor did people at school – was that Jeezy was broke and struggling during his studies.  “I dropped everything (to go to school) and I lost everything,” he said. Those months included a stretch with no fixed address. “I was basically homeless,” he said. “People at the school didn’t know I was living over here and over there and trying to keep the school thing going.”

Amazing.  I wanted to know more. Jeezy told me he got motivated for school by working unhappily as…a rug salesman.

Rug salesman?

“Yeah, the Oriental rugs, the carpet that you have in your home, the really expensive rugs, we were basically selling those out of Costco,” he says with a smile. “I was traveling around northern California, selling rugs.”

“I was miserable,” he continued. “I was telling my uncle and he said, ‘You need to go to school.’ I took his advice.”

But it wasn’t that simple. In fact, it took a near-miraculous event concerning a past student loan (he had debt from a brief stint at a San Francisco art school) just to get him through the barber school door.  The school said he couldn’t enroll until he had a history of paying on the debt…at least a 6-month history.

That’s a pretty big roadblock, but Jeezy was ready to face it down.

“I called the loan people and they are like, “Give me your info and we can do something for you,’” he recalls. But they could find no record of his debt.  “They were like, “What are you talking about?” and I was, ‘Come on, man! ‘”

Then the voice on the other end made the big reveal:  “…I can’t find anything (about your debt), because you paid it off!’” Jeezy recalls with a laugh.  “I was like ‘Huh?’ He said, ‘Yeah, I can fax you over the information and everything. It’s all good.’”

Not one to question good fortune, no matter how mysterious, Jeezy got started in barber school immediately.

YouTube: from 3,000 to 50,000 to blowing up

“When I first went to school I had about 3,000 subscribers,” Jeezy recalls. “As I was going to school, which took 7 months,  I was recording every step of the journey and I  was able to get up to at least 40,000 to 50,000 when I graduated.”

“After that, we opened up the shop, and I did this one video on how to cut your woof off – at the end of your 360 wave journey when you grow out your hair and you cut it all down and it’s real refreshing – and that video got crazy views, like over 3 million now, so that kind of launched me into like, “Oh, he cuts hair? He makes barber videos?”  The buzz just kept going from there.”

Velocity Kutz and the love of family

“The shop” Jeezy refers to is Velocity Kutz, an 8-chair establishment in Vacaville, Calif., he operates with his uncle, Kevin Stovall.  “My uncle owns it and I am the manager. I want to be clear,” he says laughing.  “We are basically partners. It is a family-owned business and we both look out for each other.”

How did Jeezy and his uncle become close enough to open a business together?

“I have to say it was a God thing the whole time,” he says with a smile.  “Because we were talking about what we were going to do after (leaving the rug sales job) and it just hit him – BAM! – that raiment from God hit him and he said, ‘You need to go to barber school!’  and I was, “What?” He was like, “Yeah!” He was so emotional. He called his wife and he was, ‘I know what we need to do. Open a barber shop.’”

With a professional platform for his talent, Jeezy now devotes his time to waves, cuts and video. “100 percent of my time goes to work, I am always at work,” he says. “If I am not cutting, I am editing and filming ‘cause not only do I have to give my audience haircuts, I have to give my other audience, my wavers, my hair tutorials. So it is nonstop.”

Jeezy is definitely not complaining, though. It is obvious to me he loves very minute of what he is doing, and he’s smart at managing himself, like when he’s editing video at home after a long day: “I rush and go home while I am inspired, ‘cause if I don’t,  the video will just sit and I will be like, ‘I’ll get it next time,’ and I will be inspired by something else and that video will get pushed back and then I’m like ‘Dang!’”

So, “I put out videos back-to-back-to-back. It’s all about consistency.”

The future for Jeezy360: a million subscribers and testimony

Anyone in business knows success builds on success, and Jeezy gets that, too.  Opportunities have opened for the man from Vacaville.  He was at CT Barber Expo on behalf of Self Cut Systems, who flew him to the event (“They didn’t have to do that,” he says modestly).

Now, the formerly homeless barber student finds himself posing for selfies with people he’s never met, thousands of miles from his home base.

“But I don’t focus on that. I focus more on helping others. When they come up to me and say, ‘Man 360 Jeezy, you helped me, man!’ That brings me more joy than anything else.”

“I don’t care about the numbers, per se, but my ultimate goal is to share my testimony at a million (followers),” he said. “It will reach more people.  It will seal the deal.  It is not to gain money or to have sponsors or to come out with a grease.  It is really to share and give back. “

360 Jeezy’s final thoughts for up and coming barbers

I wanted to know Jeezy’s advice for people starting out and he was very direct:  “Do it because you have a passion for it. Don’t do it because of opportunity. There are a lot of barbers who get caught up in, “Oh, I want to be flashy like that or I want to drive those nice cars, but that was never my focus.”

“Do it because you have a passion, and don’t stop. If something happens in your life that prevents you, it doesn’t have to prevent you from barbering or whatever it is you want to do.  Just keep at it.  Don’t let the distractions come and tear you down. Keep pushing. Keep everything positive in front of you.

“Who would have ever thought I would be 360Jeezy?  When I look back, I’m thinking, ‘Man, what if I had stopped?’  ‘Cause I could have stopped. So, don’t stop.  Y’all keep grinding, keep going. Go hard and give it your all.”

My thanks to 360Jeezy for his time and fantastic insights.  You will definitely want to see his version of the ”360Jeezy Jingle,” which finished off our interview!  Catch that at my YouTube Channel larrythebarberman.  Also follow me on Instagram @larrythebarberman and email me directly at info@larrythebarberman.com

 

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