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HOW-TO: SWAPPING THE ANDIS SLIMLINE PRO LITE CORDLESS TRIMMER BLADE WITH THE CORDED ANDIS T-OUTLINER BLADE

Welcome to another Larry the Barberman How-To Tutorial!  Today, I’ll show you how to replace the blade on the Andis SlimLine Pro Cordless Trimmer with the blade of the corded T Outliner.

You may want to do this to give you a wider cutting area, and it’s also great for boarding out, requiring fewer strokes due to the wider tooth.

This is not a difficult job but it requires a bit more precision and a few more tools than most of my how-to’s.

Head for the Toolshed!

You will need:

  • A drill with a 3.5 drill bit
  • A small and a medium Phillips screwdriver
  • A Stanley knife (or box cutter, as it’s called in America)
  • Sandpaper
  • Trimmer oil
  • My old friend, a corrugated rubber mat to hold loose screws and parts so they don’t get lost.

Remember, for clarification, you can see a step by step demo of this process on my YouTube @larrythebarberman.

Let’s get down to it!

First, unscrew the two screws at the base of the blade, remove the blade and set the screws aside.

Turn your attention to the blade itself.  Remove the two screws you see on the blade assembly, and you have divided it into two. One piece is the SlimLine blade, which you can put aside as no longer needed.

Turn your attention to the remaining piece.

You will see the clamped cutting blade on the spring.  Pull the spring out and you will find yourself holding not only the spring but the attached guide plate, which is black and T-shaped. It has two square holes along the bar of the T and two smaller metal holes along the tail of the T. You need to separate the guide plate and the spring by pulling them apart, and setting them aside.

Turn your attention back to the blade.  You will see a black molding attached to it. You have to remove this, which you do by simply twisting it off.

Now the fun begins!  It’s time to modify the SlimLine Pro Lite parts to accommodate the T Outliner blade.

Turn your attention to the black molding you just removed from the SlimLine blade. You will see two pegs or studs sticking out. These match holes on the SlimLine cutting blade, but now we can’t use them; the T Outliner blade does not have holes to accommodate them.  So, off with their little heads!

Use the Stanley knife or box cutter for this job, but BE CAREFUL!  Place the molding on a surface and cut AWAY from yourself.  Cut it as closely to the base as possible, and then use sandpaper to smooth the leftover ridge to make it even with the surface of the molding.

Time for the Heavy Artillery!

Now, pick up the guide plate (That’s the black T-shaped thing with the square holes and the round holes). We need to elongate the two metallic holes that are in the tail of the T, and you need to elongate them in the direction of the bottom of the T, away from the bar of the T (where the square holes are)

To do this, it’s time for the drill with the 3.5 drill bit.

Grasp the guide by the bar of the T (where the square holes are) with thumb and finger. Place the drill bit into the bottom hole (furthest from the bar of the T) and turn it on, putting pressure on the bottom of the hole, moving the drill back and forth to wear away the metal, elongating the hole. This takes 15 or 20 seconds of drill time.

Now the other hole, nearest the T bar. You want to elongate it all the way down to the raised metallic line that separates the holes. This may take an extra ten seconds or so.

Stanley Knife, Act 2

Now that you have prepared the holes, turn your attention to the black plastic border around the tail of the T.  You will notice that the inside of the plastic border intrudes ever so slightly over the edge of your holes.  You need to shave this plastic down with the Stanley knife so that when the screws are back in pace, they will not be resting on the plastic edges. You want a nice, snug fit.

Now, pick up the molding (the small black plastic piece whose nubs we cut off) and rest it against the cutting blade, which is the rounded part.

Next, pick up the guide plate (the T-shaped piece you used the drill on) and place it under the cutting blade, resting it underneath the ledge of the cutting blade.  Hold all of this in your left hand (if you are right handed) while you pick up the spring.

You will notice a hairpin shape in the spring.  Place that hairpin over the tail of the T so that the ends of the spring rest on the grooves on each side of the black molding. Then give the spring a push forward into the grooves of the molding, and you have secured the molding against cutting blade.

Now you are in the same position you normally are with the T Outliner blade when you are ready to screw them together. You will notice as you do this that all the screws are visible. If you had not drilled and elongated the holes and shaved the lip, you would not be able to get the screws in there!

Now just put them down flat into the zero gap position, and re insert the screws from the SlimLine Pro Line blade and screw them together. You want to get this tight, but leave a little looseness so you can tighten slowly, first one screw, then the other, back and forth, so you keep the position of the zero gap.

You did it!

All you do now is secure the blade onto the SlimLine body and you are set!  You’ve zero-gapped the SlimLine Pro Lite, which has been replaced with the T Outliner blade.

I hope you find this useful to you as you continue to sharpen our barbering skills. You can also see this entire How-To Tutorial  step-by-step on video on my YouTube @larrythebarberman.

I’m aiming to get a new ‘How-To’ video and blog up every week, so be sure to check back!  Until then, happy barbering!

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My Latest How To: Fixing Faulty Switches on Your Andis T Outliner

As I ramp up my how-to videos again, I want to jump on a very easy-to-fix problem that frustrates barbers who don’t know how to make this simple repair.

The problem is perceived as a ‘broken switch’ on the Andis T Outliner that is loose, or when flipped to the ‘on’ position, automatically flips back and won’t stay on.

This is almost always fixed by tightening a single screw on the inside of the machine’s housing.  That’s what we’ll talk about today.

(To see the demonstration of how to do this on video, head over to my YouTube @larrythebarberman)

You will need two simple tools: a small Phillips screwdriver and a torque screwdriver with a #10 head, which is a simple star-shaped screwdriver head you’ve doubtless seen many times, even if you don’t know its name.

I always advise that you WORK WITH A CORRUGATED MAP OR TOWEL so you have a non-slip place for screws or any other small parts so you don’t lose them.

First, UNPLUG the trimmer!  This basic safety step is surprisingly easy to forget.

The UK T Outliner has four screws on the back of the case; the American version has two – one on top and one on the bottom.

Remove the screws and gently fold over the back of the housing.  I say ‘gently’ because the wires inside are extremely delicate. Next, lift the main power supply from the base inside of the clipper, and lift out the hooking ring.

Now, turn your attention to the mainly hollow back of the housing, the part you just removed.  Bracketed against the bottom with one screw is the switching mechanism giving you all the trouble!  Remove that screw and lift off the bracket, then gently ease the switch itself out of the back of the case.

You will see one screw remains in the trimmer housing, and that is the one we are after. You can easily see that the screw is attached to the lever on the outside of the casing. In all probability, this screw is loose, which is causing the flipping, looseness or inability of the lever to hold its position.

Now, just tighten that screw with the torque screwdriver with the #10 head, turning clockwise.  Turn over the case and test the lever. You will see it now has a tight feel and will hold its position.  See? You did it!

Now, let’s close up shop.

First, we need to put the switch back into the housing. It is REALLY IMPORTANT that you focus carefully and take a few moments to get this right!

On the inside of the housing, above the screw you just tightened, you will see  two L-shaped plastic ridges which face each other, and between them two plastic pins. The switch needs to go into the enclosure outlined by the L-shaped ridges, atop the pins, nice and snug.

Next, the bracket. You will notice cutouts on the left and right side of the bracket. They align with the brown and red wires respectively, so place the red wire in place through the left cutout, and hold it with your thumb while you place the right bracket cutout over the brown wire. You have to be a bit dexterous, but when it is aligned correctly, the bracket will click nicely into place.

Now you need to pin the bracket back down, using one screw through the center hole.

As a final test, flip it over and make sure the lever is nice and tight and is making the correct clicking noise.  IMPORTANT:  If that switch is NOT locked in the housing correctly, the lever will move to the left and right without a sound, and will NOT turn the trimmer on and off!

With the brown and red wires locked in, and the lever behaving appropriately, reach for the hooking ring.  This is the first piece going into the other side, or guts, of the casing – where the armature and motor are.  Ensuring it is facing downwards, place the ring correctly into notch at the base. Then place the rubber molding that surrounds the main outlet wire snugly into the notch.

You are now ready to put the casing together again. The trick here is to make sure the wires are NOT OVER THE MOTOR before you close, so use your screwdriver to gently tuck the red wire down the side of the armature where the brown wire is, making sure the brown wire is not over the hook.

When everything is neatly packaged, you are ready to fit the two bits of casing together again. Simply line up the grooves where they fit.  WATCH OUT!  Sometimes the wires will pop out. Gently use the screwdriver to pop them back in. Now, hold the back down with fingers and thumb and turn it over gently.

You can now put in all your screws.  Start with one corner and tighten, then move to a diagonal corner to tighten another. That gives you the freedom to release the tension of your finger and thumb holding it down.

And there you go!  You’ll hear that lever merrily clicking and now actually holding its position. Plug it in, turn it on, and you are back to having a great time being a great barber!

I’ve got many more of these useful videos on the way, so please subscribe to my YOUTUBE channel to see them all PLUS my amazing and inspiring interviews with successful and famous barbers all over the UK and the world.

If there are topics you want to see covered in one of my How-To Videos, email me directly at info@larrythebarberman.com.

 

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Booksy and @barbersince98: Two Industry Dynamos Team Up to Aid Barbers Everywhere

You know @barbersince98 – also known as Oscar Torres – as the barber running one of the premier showcase sites in the business with more than a quarter million Instagram followers.  An American based in Rhode Island,  Oscar recently retired from cutting hair to blend his enormous online presence with Booksy, the powerful mobile appointment app and industry game-changer.

When I had a chance to interview him in Ireland this spring, I wanted to know the story behind Oscar’s incredible successes and his decision to go all in with Booksy.

Haircuts in the bathtub

Oscar told me he’s loved barbering since his mom plunked the kids into an empty tub for their homemade cuts. “When she said, ‘Strip down to your underwear and get in the tub,’ we knew it was haircut time!” he recalls.  “To be honest, though, I wasn’t the biggest fan of my mom’s skills.”

“When I was thirteen I found inspiration in my sister’s boyfriend, who would give me and my brothers haircuts,” he added. “I used to watch and think ‘This seems doable. I think I could try this.’”

Oscar soon talked his grandmother into spending most of his back-to-school money on his first set of clippers and trimmers, and Mom was not too happy.  “She said, ‘We’re taking this back to the store.’  But I was like, ‘Mom, I can make the money back!’  A couple of days later I had people knocking on my door for haircuts and that weekend I made all the money back.”

After being offered an apprenticeship by a classmate’s father, Oscar went to work in a barber shop. “That was 1998,” he said, “I took it seriously and it has been a blessing ever since.” It also explains where @barbersince98 comes from!

As his barbering and video/journalism skills grew, Oscar became a fast-growing fixture on Instagram. When Booksy began to take off, the two began to see a potential partnership, one based on mutual respect for innovation and skill.

“I saw the uniqueness of what Booksy is doing,” Oscar said. “There are a lot of tools in our industry, and most of them are just ordinary, but Booksy is helping people make more money, obtain more clients, represent themselves in the most professional manner.”

In my travels, I’ve found many barbers struggle with staying organized, even though doing so increases consistency, reliability and ultimately makes for a more successful career.  Oscar agrees;  one reason he loves Booksy.  “Booksy is helping barbers stay organized and helping clients communicate with their barbers,” he said.  Booksy takes the pressure off barbers to handle phone calls and walk-ins while trying to concentrate on the person in the chair, a fundamental and serious organizational problem for many.

With Booksy, customers see their barber’s schedule on their mobile device and book their appointments themselves 24/7, or even cancel or reschedule. All a barber needs to do is give great haircuts and check the calendar to see who’s next!

Meeting Obama’s barber

Oscar’s a big believer in consistency and reliability, and Booksy’s organizational tools help barbers develop both.  Oscar recently got big support for that point of view from Barack Obama’s personal barber, the legendary Zariff at Chicago’s Hyde Park Hair Salon.  After landing an Instagram interview with Zariff, Oscar told me “Zariff focuses on being consistent and reliable.  He feels skills are vital, but the first two are the most important. A skilled barber that is not consistent and not reliable, how effective can that barber be?”

Probably not effective enough to land Barack Obama as a client!

Oscar knows marketing and PR inside out, so he immediately grasped how important it is that Booksy goes above and beyond their already-innovative appointment management tool to help barbers market and grow.  Booksy can integrate a barber’s web site into the Booksy domain to boost Google rankings, and geolocate Booksy barbershops, attracting clients with practically no involvement from the barber at all.  “With Booksy a regular person like me or you can go to a different city,” he enthuses, “and if you don’t know any barbers there, you open up the Booksy app and it gives you the closest barbers. That’s bringing new clients to you.”

Oscar is so enthusiastic that he happily retired from barbering to focus on helping barbers get Booksy into their working lives.  Booksy’s power, combined with Oscar’s industry presence and marketing expertise, are a huge benefit to barbers everywhere.  “My job is to introduce Booksy to people who haven’t used it before or who are using it and need some help on how to make their page more presentable,” he sums up.  “By me dealing with so many businesses on this platform, that allows me to give people advice on what to do and what not to do.”

“I offer brand exposure,” he added. “I like helping brands who have a meaningful purpose in our industry.  My Instagram is a showcase platform.  If you have a brand that stands out and you need some help, I can help you out with that.”

“You can’t reinvent the wheel, but you can change the ride”

I always ask my interviewees for advice to young barbers and Oscar is straight up with his.

“One thing I learned is that you are never going to reinvent the wheel, but you can change the ride,” he told me.

“Social media is a big platform. You can be appreciated by people who will probably never sit in your chair because they are in another country, but I can’t stress enough, don’t lose the importance of your community.

“It is cool to get likes and follows by people you will never meet, but you need to focus on your community and the people who go into your business on a weekly and a monthly basis.”

And while Oscar agrees there is no substitute for persistence and hard work, he comes back to how important it is for barbers to be organized.

“If you think you are grinding now, tighten up your belt because it’s a long ride!” he laughs. “There are things you are going to go through, a lot of clients you will lose and gain, and at the end of the day, you need to stay organized!”

“That’s another reason I am with Booksy.  It helps barbers who are young stay organized and keep your clients,” he adds. “Focus on your clients, stay organized and good things can happen.”

My thanks to Oscar for a fascinating conversation.  You can contact him and inquire how he can help your business by emailing Oscar.torres@booksy.net

It’s amazing to me how Booksy is gaining traction all over the industry, and it is inspiring that so many barbers recognize its value and are not being left behind!

Be sure to watch the full interview on my YouTube @larrythebarberman, and ’til next time, happy barbering!

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Just a couple of months ago, in April 2017, I was interviewing the team at Ego Barbers when the tables were turned. Stell, former Head of Education at the London School of Barbering and now the head of education for Ego Barbers’ academy Kings of Tomorrow, interrupted me mid interview to find out why I call myself Larry the Barberman despite the fact that I don’t cut hair… and why I’ve never learned those skills.
As I explained, I see the title of Barberman as being about helping barbers with their needs, not being a barber myself. Stell was not convinced – and as many people are now aware, he took control of the live interview to give me a challenge: Allow him to personally train me for two hours a day over 14 days, and get to a standard where I could perform a cut on the shop floor.

Challenge Accepted!
How could I find the time to learn barbering while also running an online store, interviewing barbers, creating how-to videos and writing for BarberEvo magazine? It was a big ask – but I didn’t think twice before accepting! This felt like the logical next step in the Larry the Barberman journey, and where else would I get the opportunity to be personally taught by an educator of Stell’s calibre?
So, what was the experience like? Well, a couple of months on I have called Stell back for a second interview to find out his thoughts, and to learn a lot more about his educational philosophy.
From my point of view, though, it was impeccable. When I started, Stell had a two week training plan ready. What followed was exemplary; we covered the theory of hair, square layering, round layering with scissors, blending, texturizing… and then onto the clippers for clipper theory, graduation, fading, outlining and much more.
All of the above resulted in me performing a walk-in hair cut on the shop floor at Ego barbers in just 9 days. In fact, I performed 3 cuts on live models within 12 days, so it’s fair to say we achieved our goal 5 days ahead of schedule.
I credit this success to Stell’s methods – and he certainly had his work cut out for him considering my lack of prior knowledge. I asked him what he thought of my skills at first:
“Well, you had none. You knew about all the clippers and how to fix them, but when it comes to cutting hair you were a complete novice – no experience. So, taking on a complete novice is a little bit different to working with people who have had some experience. In your case, it was really about starting from the beginning, understanding how to work with the hair.”
I was also curious to hear what my biggest weaknesses were (and relieved to find out that my struggles were common for early stage barbers!):
“Dealing with the long lengths of hair. A lot of time people come in from working rom very short lengths and they don’t know what it’s like to work with longer lengths. Once you conquered that we started going at a much faster pace. I find that all the time though, that is always the biggest challenge.”

Cutting beyond clippers
It’s clear that as the barbering industry grows, there are certain trends that we see more and more of – and one thing it’s impossible to ignore is the explosion of incredible clipper work. In my experience, though, a lot of barbers who have mastered the clippers want to learn to utilise other tools. I ask Stell what challenges these barbers might need to overcome:
“The haircut becomes dictated by what the clippers do, because that’s their strongest point. And that means the shape is always an afterthought. A lot of the time, the clippers will work away s lot of the layers without them even realising it. So, the shape that they’re trying to build isn’t really consistent with what the head shape demands. That’s the biggest challenge: the clippers overtake what’s going on on top.
“By coming to Kings of Tomorrow, they’ll learn the way to construct a haircut. So, yes, their clipper work might be their strong point, but ultimately it doesn’t define a haircut. If you only think that a haircut is made up of one portion – say, the clipper work – then you haven’t got a completed article at the end of it. What you’ve got is one fantastic piece, which is your bottom half, maybe with a quite standard connection, but then a very flat and uninspiring top half.
“What we can guarantee is that the construction of the haircut will be a tailored finish for every single client. Because each client’s hair type and head shape is different.”
Luckily, the fact that most of the barbers at the Kings of Tomorrow academy will have a solid base of knowledge to work off means that they’ll be able to put what they learn into practice very quickly, identifying problems to work on after just one or two days. Then, as time goes on, they can enhance and refine.

A full philosophy
One of the things that I’ve really grown to respect about Stell is the deep level of thought that he puts into his educational process:
“It’s all about understanding the philosophy of the possibilities that you have with hair. Just because you’ve cut a great haircut doesn’t mean you’re great at cutting hair. Understanding the possibilities that you can get from doing certain techniques or building certain shapes will give you the ability to do more styles and not just copy certain trends and master one haircut.
“You don’t want to be a one hit wonder – or you want to be a trendsetter yourself. You need to know why you’re doing stuff – what is the reason, what is the knock-on effect? Then that confidence grows”.
He adds that when barbers get the approach wrong or don’t focus on building their skills, they end up doing the same thing every day and the same haircut for every client. That’s not good for the clients, and it’s not good barbers either as it stops their progression. And, as Stell says, you might think your clients are happy, but most of the time they won’t tell you if they’re unhappy – they’ll just end up going elsewhere, making education all the more important.

A bright future for barbers
With people like Stell on the scene helping our barbers to really hone their skills, it’s hard not to think that things can only get better for this industry which is already growing and beginning to thrive. Stell seems similarly optimistic, adding some words of advice:
“A lot of people are doing fantastic things with education at the moment, and it can only do us good as barbers because why shouldn’t we be charging more money? But with that comes the responsibility of delivering what your charging, and if you can’t deliver for whatever reason then you need to look and think how can I grow, how can I get better results.
“Whether it’s education or YouTube videos, wherever you need to be to grow that’s where you need to put yourself.”
Whilst training with Stell I was blown away by his passion and dedication to barbering education, as well as his vision for all barbers to be able to learn every aspect of barbering and charge what they’re worth. If you want to be part of that vision then keep an eye out on the @EgoBarbers Instagram page, or head to egobarbers.com. To find me on Instagram and see me put more top talent like Stell under the spotlight, search for @LarrytheBarberMan.

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Connecticut Barber Expo Founder: Jay Major Shares His Success Story!!

Today’s barbering interview is with the talented Jay Majors, a man who has used the barbering craft to completely transform his life. As he describes it, he had a somewhat “troubled past”, and he was generous enough to talk to me not only about his current career as a barber, but also about life before finding this new passion. We also talk about one of Jay’s most exciting projects to date: the CT Barber Expo.

 

“A Troubled Past”

“The gangs were really prevalent in [my] area growing up, and to be honest I got involved just to be cool. I wanted to do what others were doing. I come from a family where my parents did their best to make ends meet, but I wanted the designer things. So, I did the wrong things in order to acquire them.

“I would get incarcerated, and my family weren’t the type of family to send me money so I would have to find ways to make ends meet. Because even though you’re incarcerated you still need to buy cosmetics, food, snacks. I started drawing, doing things like handkerchiefs and I really wasn’t that good at it. So, I got the bright idea, because I really looked up to a barber in my neighbourhood, to start cutting hair”.

Jay already had some styling practice from shaping up his own hair, so he found that he was able to make money from providing haircuts whilst incarcerated. For Jay, then, barbering started as a real necessity: a way that he could survive within a difficult environment. But it certainly didn’t end there:

“While incarcerated, I didn’t have hope. So, I would get out, and get these dead-end jobs – and I wasn’t making good enough money when I was used to making fast money from my other life. Then whilst incarcerated I had this epiphany one day. I was sitting in my cell, and they have these lockers where you put your food and cosmetics – and I had all this food that I was hoarding, hundreds of dollars-worth of food, and all these quote-unquote ‘drug lords’ were having to borrow things from me.

“And a lightbulb went off like why the hell do you try breaking the law, why are you involved with all this knucklehead mentality when you could be making all this money cutting hair? So I went down to the education department and I spoke to this lady, and she said when you get out, call this phone number and due to you being a felon, and because of the programmes you have done, you can get a grant to go to cosmetology school.”

Despite almost giving up several times, Jay stuck to it – and now his life has changed significantly from what it once was.

 

Living for Success

Jay has gone on to make a name for himself in barbering, cementing his new career by opening up the Major League Barbershop around a decade ago. He describes the shop as a family friendly environment, priding himself on the high levels of sanitation as well as the talent of the barbers he hires.

The story behind the barbershop is fascinating in and of itself, taking both good luck and hard work to ensure success:

“When I graduated cosmetology school I was renting chairs in barbershops and I managed to acquire this high-class clientele despite being in a bad neighbourhood. I ended up getting this client in my chair who people might look at as like a mobster, old-school Italian guy who owned a lot of property and he said ‘listen, we’ve got to take you out of this neighbourhood’.

This man was able to help Jay by offering him an empty shop in a new mini mall that was still being built, telling Jay to mark out the space he wanted on the dirt where the mall was about to be built. This transformed into 1200 square foot barbershop that Jay had to grow into.

“I hired some barbers; 4 chairs went to 8 chairs, 8 chairs went to 12. A lot of people just slap a barbershop together but I bought all these beautiful plasma televisions, had the waiting area as a baseball dugout. I wanted it to be a family friendly barbershop, somewhere clean, somewhere women could go and not get gawked out.

“I’m always remodelling, buying new chairs, upgrading my facilities. I think the difference between my shop and others is also the people I hire – I want people with an entrepreneurial spirit. The majority of my barbers that leave go on to open their own shop.”

Although nurturing upcoming talent might mean creating more competition for his own shop, Jay cares more about giving something back and helping people who might be disadvantaged. This includes working with people who were incarcerated in a community outreach programme, helping those with no jobs and few prospects train as barbers and fulfil a need for licensed professionals.

 

Making it Big

Arguably, though, what really helped Jay to make it big was the creation of the CT Expo, an event which may have started small but has gone on to attract an impressively wide audience.

“I’ve participated in barber battles in cosmetology and barber schools, and barbers really come out for it.

“The difference between cosmetologists and barbers to me, where I’m from, is that cosmetologists will get their license and then do continued education. Barbers get a license, get a tattoo of a pair of clippers and think they know everything.

“In order to spread awareness that we weren’t charging enough for our haircuts, we weren’t acting like professionals, we weren’t treating our clients with proper customer care… I had to come up with an excuse. And that was the battles. Barbers are really competitive people.

“So, I did a barber battle at a nightclub, letting everyone compete for free. I didn’t think as many people would turn up as did, and I didn’t think it would become what it has. I reached out to all these people to market it, only Ivan Zoot was interested. He got me clippers for the prize bags, which was astonishing. We had around 30-40 competitors – it was a great turnout”.

From there, the show just grew and grew, although not without some teething issues. Growing so rapidly meant that he had more people attending his shows than the venue he used could cope with, leading to complaints and even visits from the fire marshals!

None of this put Jay off though, and he talks about the type of touching moment that made him realise how much he wanted to keep giving back “This kid won second place in the speed fade battle, and he came with his Grandfather and his Mother and his Aunt – his Grandfather flew all the from Puerto Rico to see him compete – and the kid cried like thank you, I’ve never won anything before in my life. From that point on I said I have to give back to the industry that’s been giving to me.”

From 1100 people at that show, 2017’s CT Expo hit around 8000 attendees including vendors. I was there myself, and the event was off the scale; aside from two barber battle stages, there were also a huge range of vendor.

As Jay says, many of the most popular hair shows cater more towards female hairdressing, with barbers taking up a small area. The event that he runs is all about barbers, with a particular focus on how barbers can grow and become more professional while also charging better rates for their haircuts.

 

A Bright Future

When Jay says that “barbering has truly saved my life” it certainly rings true, so it’s exciting to know that somebody with that much passion is putting so much back into the industry. One big focus at 2017’s expo was education – he sees the battle and the vendors as an excuse for the education which give the show its real focus, working as a draw to make sure that barbers show up and get interested.

Jay is also running Major League Barber Academy, a way of ensuring a bright future for those people who are only just beginning their barbering career. So, what can you expect if you visit the academy?

“I opened my school in the beginning because it was hard for me to find licensed barbers. Or I was finding licensed barbers but they’ve come from a shop that was taught poor practices from an owner who was taught poor practices, from another owner who was taught poor practices… they don’t know how to sanitise properly, they just want clients in and out of the chairs.

“I said you know what, I’m going to start training. And right now, I’m actually in the process of getting financial aid funding, I have a great graduation rate and a great passing rate, now we’re going to be offering a class in Spanish too.

“It’s been a dream come true for me. If you would have told me where I’m at in my career today, even doing this interview, years ago I wouldn’t have believed you. Because I’m from the streets, and nothing is handed to you and you don’t believe anything you hear or see. But one thing I can say is that I work a lot.”

 

I saw that tenacity and hard-working attitude for myself when I visited the CT Expo; Jay’s whole focus was on making the show a success. His advice to young people on the wrong tracks, then, is definitely worth listening to:

“At the end of the day, you have to learn that there are two paths. There’s no in between. If you’re on the right path and you’re working hard, then hard work rewards hard work. With that, you can make it in any career. So, my advice to you is to start treating the barbering career as a career and a profession, not as a hustle or a way to make cash.”

Remember, these are words of advice from someone who has been there and knows what he’s talking about. You can find out more about Jay’s work at his website mlbcuts.com and, of course, you can get to know more barbers like Jay by visiting my Instagram page – @larrythebarberman – or my YouTube channel, barbers.tv

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Female Barber: Lena Piccininni, Speaks Of Her Rise To Barbering Stardom

Lena Piccininni’s work is the epitome of modern barbering, with her versatile skills representing perfectly the way in which barbering and hairdressing are becoming more and more interconnected every day. She is also a talented makeup artist, and the versatility of these three skills mean that she is able to educate both male and female stylists in a way that they can engage with.

Aside from all that, name is an educator and ambassador for Pacino’s – an achievement that any barber would be delighted to have to their name. She’s also one of the most professional and driven people I’ve met, with a work ethic that should make her an inspiration to barbers and hairdressing alike… so let’s hear what she had to say!

 

A journey to the top

“Well, I started doing hair and makeup, and then I went through some life experiences and basically need a job – so I ended up in barbering. I realised that it’s extremely difficult for a woman to make it in a male dominated industry and I needed to make sure my skills were 100%. Sometimes I thought, I need to be better than the men in the barbershop.”

This spurted Lena on to look at educational classes, and it was here that she first met Pacino – a hugely admired celebrity barber, educator and platform artist who was impressed by Lena and able to propel her career forwards.

But while she found she was learning a lot from educators, and from watching classes, she also felt like there was an important piece missing. In particular, she felt like her fades just weren’t living up to the high standard she’d set herself:

“Because I do makeup and makeup is all about blending, I stayed saying if you have issues take a step back and look at the bigger picture. Pretend the hair is an eyelid and you’re blending the eyeshadow, it’s the same thing. You can see the same dark lines and what needs to be darker or lighter.”

As I mentioned above, Lena’s diversity is one of the things that elevates her. This has been the case since the very start of her career, when she tells me that she saw every single client as worthwhile, since she was focused on widening her client base. This is an important point for early career barbers; you can’t just chase the fades and pompadours of you want to get your name out!

It’s the same with Lena’s educational classes, where she describes her clientele as “everybody” – meaning, barbers, hairdressers and cosmetologists alike. Specifically, she tries to draw on details from each element and puts it all into her education. And, as Lena notes, as we are seeing more and more crossover between barbering and hairdressing, her style of education is exactly what a lot of people within the hair industry are looking for.

 

Humble barbering roots

I was also curious to hear more about how Lena first got into barbering – a story which is inspiring in and of itself, even if her career hadn’t reached the heights that she now enjoys:

“I was in a hair salon and they changed owners and they basically wanted to cut my pay to around half. They were paying around $5 an hour to assist on reception, clean and shampoo. At 17 I was very stubborn, so I said no way, I’m quitting. Unfortunately, then my father passed away and I had to get a job – I had to take over a mortgage, with my brother, at 17 years old. I was fresh out of high school, no money, no nothing. No clients, not really any education in hair. I couldn’t get a clientele.

Then a friend of my fathers – I feel bad now but I say thank god, he broke his shoulder – because he had a full book of clients and couldn’t cut for them. I said look, I can do this.”

Perhaps unsurprisingly given her determination, this worked out well for Lena, and from their she was able to start working in an actual barbershop, fading and learning classic barbering skills for the first time.

From this combination of luck and good judgement, it was hard work that drove Lena forwards. This is particularly evident when looking at how she came to work with Pacino, a man who has had a big influence on her career: “without him, I wouldn’t be where I am. His initial class that I attended has opened up so many doors over the past few years. From where I started, I never dreamt that I’d end up educating in so many different countries and places”.

 

Always staying classy

One of the things that impressed Pacino initially was Lena’s sense of professionalism, and desire to be considered great because of her skills and not for any other reason:

“First of all, when I was starting as a barber I wanted to make sure that anybody sitting in my chair was there because of my skills and not what I looked like.  I try to teach this to a lot of girls; sometimes I see them wearing more revealing clothing to get clientele, but that is the wrong clientele.

My clientele is very respectful to me and that’s how I like it. You want to make sure you’re barbering for the right reasons – not to meet to guys.

Thankfully, right now I don’t have any [challenges as a female barber], because I’ve worked so hard to put myself out there. When I first started, the biggest challenge was just being taken seriously. I’ve had people get out of my chair. I’ve had guys be like ‘you know what, never mind. Maybe you should just be sitting at the front desk, maybe you should be sweeping the floor. I’ve had all those comments. It just pushed me further.

So the challenge really is just getting guys to take a woman seriously in a barber shop.”

It’s a challenge that Lena has clearly overcome, as her personal brand has grown huge, with 120,000 followers on Instagram and a star status in the USA and Latin America.  Again, a lot of this is down to the professionalism with which she conducts herself and her business, ensuring that her Instagram is purely focussed on her work without personal distractions: “Honestly, that’s what Pacino noticed – he said I’ve seen your page and you’re just working and working and working. You really want to keep unrelated things private with separate pages for work and personal life so that your brand stays completely professional.”

 

Just put yourself out there

No surprises that her advice for other barbers focusses on the strong traits that Lena has demonstrated throughout her own career, and she talks about versatility as being one of the key skills to master:

“One of the questions that barbers always ask me is how do you build a clientele and being a woman, building a clientele is particularly hard. But it’s because I was versatile. I see a lot of guys who worked at the barbershop that I worked at and they didn’t build a big clientele because they only wanted to cut certain people.

I was never scared to cut a kid, long hair, short hair. I would take anyone and make sure I was versatile, and that helped me stay busy and make money.”

This is great advice for every barber, so I hope that you’re able to use it in your own career – but I also wanted to know whether Lena had any particular advice for female barbers who want to become an ambassador, an educator or an influencer as she has:

“You’ve got to just put yourself out there. Again, my number one thing is always be classy, always be professional. Really, you’ve got to practice and you’ve got to show your work; you have to promote yourself, promote your brand, get yourself out to these shows.

I drove four hours just to come walk around and see everyone, and I’ve been to these shows so many times but I still keep putting myself out there. If you have to take a day off, take a day off and come to these shows, meet people, use Instagram.

So, I say if I can do it anyone can do it, I started from nothing. I started from being poor, from never cutting men’s hair to travelling the globe and educating. If I can do it you can do it, but you have to work hard and practice, you have to have patience because it takes time.”

 

I’m sure that Lena’s words will have inspired you to take that time and work your way up; her eclectic skills, confidence and sheer determination are certainly inspiring to me! To see more interviews with top professional barbers like Lena, please visit larrythebarberman.com, or come and find me on YouTube at barbers.tv or on Instagram as @larrythebarberman, where I am constantly putting out new videos and posts so that you can learn from some of the best in the business.

 

 

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Barber: Tyler Trotter of Clean Clean Cut Grooming rose from Prison to Platform Barber

It’s no secret our industry is booming!  Every day, more talented people are building successful barbering careers, and I love bringing you their stories.

I never thought a barbering story would start in jail in the southern United States, with a drug-addicted, homeless young man, serving a one-year term for robbing a druggist.

But many stories start at rock bottom, and that jail cell was rock bottom just a few years ago for Knoxville, Tennessee-based Tyler Trotter, whose brilliant recovery was capped off when the young man with the fierce red beard appeared onstage at Premier Orlando.

“I don’t think that has soaked in yet,” he told me when we sat down for an interview. “That I am here at Orlando Premier and I am a platform barber – it’s amazing!”

It was a coincidence that I’d met up with Tyler at the Premiere. We hadn’t planned an interview. But he graciously agreed to spend some time with me so I could share with you.

I was eager to hear more of his one-of-a-kind story. “I was penniless and homeless,” the recently certified Master Barber told me of his jail time.  “I’d lost my children to Protective Services; I served a year locked up 23 hours a day, going through withdrawal.”

“And it was all because of my choices, my drug addiction,” he continued. “I lost everything that was important to me. Most importantly, I lost respect for myself.  I had no idea who I was.”

“Pain is a really good teacher and motivator,” he added with a smile.

If you are one of his more than 6,000 YouTube subscribers, you know Tyler brings it with unsparing honesty, a trait winning him more barbering fans on social media every day.

“I couldn’t stop using drugs,” he said bluntly. “When I got arrested and was locked up … desperation took over. I decided I can’t do this. I didn’t know how to get a job, I didn’t know how to keep a job, I didn’t know how to pay bills, I didn’t know how to do anything, and I was ready to give up.”

He said a last-minute call to a local addiction help center introduced him to the 12-step recovery program and to a spiritual side he had long neglected.

“I started to find out who I was and started to believe in myself,” he told me. “I found out I was extremely ambitious. I had a desire to be successful in life;  to be a great husband and a great father, so I started trying different things.”

He recovered his sobriety and worked as a counselor at an addiction treatment center (“It was fantastic!” he recalls).  He reconciled with his wife; his two children were back in his life.  His family was soon expecting a third child.

 

“Our financial situation meant I couldn’t continue working as a counselor,” he smiles. “We agreed I’d become a stay-at-home Dad.’

And that’s how it started: former inmate and stay-at-home Dad giving haircuts to his kids.

“Giving haircuts was special to me, it was a moment of nurturing,” he says. “One day, my son says, ‘Can I have a fauxhawk?’  I didn’t know how to do it, and a little voice inside – my conscience, and I believe God speaks to me through my conscience  –  said, ‘I wish I could cut it the way he wanted it.’ So I went on YouTube to look at different haircut videos.”

And he never looked back.

“After the fauxhawk video, I wanted to watch the bald fade video, and after that, I wanted to watch the other haircut videos, and I thought, ‘Yeah, this looks fun!”

“I watched student barber YouTube journeys.  I got excited, and this passion and ambition started snowballing inside me.”

After stitching together funding, Tyler was soon studying at the Knoxville Institute of Hair Design and You Tubing every step.

“I had watched other barber students document their journey, and I found value in it, so I said ‘I am going to start right now.’  My first video is me before I even owned any clippers, saying, ‘I am going to be a barber. Watch this!’”

“I documented and blogged my entire experience through barber school. I did reviews on all the clippers and all the tools that I saw,” he told me. “And I continue today.”

“If a barber wants to know how to be successful,” he said, switching to his current YouTube offerings, “I do my best to document my victories as well as my failures.  I document the process of what it takes. I document the hard work.  I document the time away from my wife and kids. I document the grunt work and the labor, scrubbing the rust off the chairs that are going into my shop.”

“A lot of people share the glory,” he concludes, “but they don’t share the story.”

Besides his strength, determination, ambition and love for the industry (“I want to breathe everything barber and pursue it”), Tyler’s belief in relationships shines through. One of his most important bonds is with fellow American and Barber Society Administrator Christopher Burke.

I recently interviewed Christopher for my channel, where he went out of his way to mention Tyler as a top mentee.

Tyler told me he met Chris through sheer doggedness, peppering Burke with questions via social media while a student.

“Christopher not only answered me, he showed me how to hold a pair of clippers in a comment thread by taking pictures,” Tyler recalls with amazement.  “Him being a busy man and me just a student – there were 9,000 members in the Barber Society – for him to take the time to show me these things, I didn’t want it to go to waste.”

Tyler realized his path to success was simple. Not easy, of course, but not complicated.

“When Chris gave me advice,” he says enthusiastically, “even if I didn’t like it or didn’t want to do it, I did it anyway.”

“To be successful, I have to listen to the people who have already attained success.  I need to do the things they are telling me to do or the things they are sharing with me, and Chris, man, he has never stopped helping me.”

Tyler’s ambition and drive have already taken him far. He developed his own beard oil while he was a student, giving it away to class mates and almost immediately becoming overwhelmed by demand.

“It is all essential oils so your beard absorbs it,” Tyler said.  “Plus it takes care of the most important part of your beard, which is the skin and the follicle the hair grows out of.”

“I can’t give you a wholesale price on 50 bottles a month right now because I don’t have time to make it, I can’t meet the demand,” Tyler said. “I still make it myself in my kitchen.  I still mix it in my blender. There is just no time to make it that way much longer, and I am looking at mass manufacturing that will preserve the integrity of the ingredients.”

Not a bad problem to have for someone who just got a license two years ago!

From a man who has seen so much hardship and then so much success I wanted to know how Tyler views the industry, and what thoughts he might share with other barbers.

“If you want to become a barber, find barbers,” he said firmly. “Go to shops, look at what they do, look at YouTube videos, make sure it is what you want to do.  If you continue to aspire, ask somebody to show you how, and when they show you how, do what they show you to do.”

“You don’t just wake up one day and know how to be a barber,” he continued. “You have to do something you have not done before. If you want to see something you have never seen, you have to go places you have never been.”

“So get a mentor, develop relationships, and if the first person, the second person, the third person you reach out to don’t reach back, keep going because if you don’t continue to reach out, you guarantee you are never going to find that relationship.”

“I suggest you focus on people and focus on yourself.  Character first, then business.”

That last line is as good a slogan for barbering as I’ve ever heard.  Words of wisdom from Tyler Trotter and words of thanks from me, Larry the Barberman.  It was a great interview and a privilege to meet such an inspiring figure.

I hope you enjoyed reading about Tyler as much as I enjoyed talking with him.  Be sure to check out our entire interview on my YouTube @LarrytheBarberman.

Until next time, happy barbering!

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Angel Raws: The Florida Phenom Talks His Clothing Line, Multiple Awards, and how what he Really Wanted to be was a Skateboarder.

Multiple award winner,  owner of two successful shops, Andis educator and clothing line entrepreneur – not bad for a young man who has yet to celebrate his 30th birthday!

I was delighted to meet the amazing Angel Raws at the Orlando Premiere at the suggestion of my friend Eileen Nunez from Great Clips.  I discovered a creative person whose barbering relationship with fellow artists – such as many hip-hop stars – is no surprise.  I always love sharing with you the many ways people find barbering success, and Angel’s story is a great one.

Angel surprised me immediately with this opening story:  he initially picked up clippers to support his professional skateboarding dream!

“I was 16, riding for a couple of companies,” he told me. “As far as a sponsor for skateboarding, the shop I was riding for closed.  My mom had clippers sitting in the garage; she is a cosmetologist. So I picked them up and started doing haircuts for buddies for a little extra cash so I could buy boards and shoes.”

It didn’t take Angel long to realize he’d found his true passion. “Once I picked up the clippers, I left it all behind, and I just fell in love with the industry,” he told me. “I got my license in 2010 and ever since I have been in 50-plus shows and all across the US.”

Angel is the kind of person open to growth and opportunity. What he saw in men’s grooming gave him immediate motivation.

“When I first came into the industry, it was a Bronner Brothers hair show my mom told me about, and it opened my eyes to what the barbering industry was,” he remembers. ”I did not know there was so much you could do with a barbering license, that there were people cutting celebrities’ hair. I couldn’t even fathom that you could be an educator; you can go and compete and do all this. It gave me inspiration.”

Angle seized another opportunity when a contact invited him to a “Barbers at the Roundtable” networking event.  “It was by Curtis Smith,” he said, “and the whole XOTICs team was there – Jesse Lima, Denny from Andis, Kenny Duncan – all the big names, and I was just watching. It inspired me to compete and do the things that they were doing .”

Angel realized he had to “get my name out there” and it was his fierce skateboarder competitiveness that suggested a way:  “I started to look up competitions (I could join) so people would know who I was ‘cuz  I felt I had the  skill to get to where these people were.”

His teachers funded a trip to the New York Barber Battle, “my first time even traveling by myself,” he says with a smile.  “I ended up taking the trophy! I was so amped up after that.  I mean, I went to New York, I win this big trophy, I got this $1,000  check,  it was an amazing experience.”

“But that wasn’t the one that meant the most,” he continued.  “I came back to Bronner Brothers and they had the Andis overall competition, where you had to dress the model and do the haircut to match.  Andis has been my favorite company since I started, so it was a big deal to me to compete, even though I was still in school.”

Angel demonstrated another key to his success by the way he approached the competition: he planned, prepared and practiced. For months.

“I had it down pat by the time I did it live,” he told me. “I did a big shark on one side and an octopus on the other and I dressed my man up as a scuba diver with the air tank the flippers and everything – so when he walked out on stage, he was walking all funny.” The crowd and the judges loved it.

“My mom was there and everyone who was supporting me, and that was one of the biggest highlights of my career. “

As an Andis educator, Angel is influencing barbers all over, but he doesn’t specialize in a particular cut. “It is more of the style, a lot of the real close fades, bald fades,” he says. “The trendy cuts like the Mohawks.”

“People are into a clean-cut haircut, more of the skin fade, that has a lot of detail, that’s more my style. On Instagram you will see that I don’t leave a one guard on the side. I just do mainly skin fades with a lot of detail.”

When I pressed Angel on his strongest skill, I was sure it would relate to cutting hair but he had another surprise.  His real strong suit is organization and service, something every barber should sit up and notice.

“Being organized,” he said to me, “taking care of my clients on time, being there when the client expects it.”  It sounds simple but so many barbers neglect this basic service, he says.

“They might not show up for an appointment, or they are late,” he observes. “I pride myself on being punctual.  I cut a lot of people like doctors and lawyers – people who have jobs and don’t have time to hang out in the shop. That is my specialty:  being available and on time.”

Angel is on top of another trend in the industry: bookings by app.  It has freed him and his clients from phone interruptions, another service issue.  “There is no need for me while I am taking care of this client to be on the phone with the next client,” he says. “(An app) gives my clients access to my schedule, so it might be 2 a.m. and people are booking me.  I might wake up in the morning and I have had 6 clients book during the night. They didn’t have to call me; they didn’t have to text me. It’s just convenient.”

In addition to his two Florida shops, Raws Cuts 1 and 2, I wanted to know about his growing clothing line, a fantastic idea he calls “Barber Life.”

He tells me his shops are family style with a relaxed atmosphere where wives and children feel comfortable, “a real tight family and with all my barbers you will feel that vibe.”

His clothing line is another example of an observant man seizing an opportunity.  Angel contacted a screen-printing friend in New York with an idea:

“I reached out to my partner BV and said,  ‘There is no barbering clothing line, no logo of barbering.’  So we came up with Barber Life, and we went to the Bronner Brothers show with a backpack full of these shirts and we sold out, people were eating them up right out of the bag. The next year we had a booth and it was just a hit. We needed to get a website together, and it has taken off.  We have done 50-plus shows, we’ve done barber battles, the website –  www.theprofessionalsbarbeshop.com – it has just been a blessing, man.”

What the future holds for this ambitious and talented barber and businessman is a mystery for now (“We’re taking it day by day”), though he loves working in barber education.  As for his inspiration these days, he says there are many people he looks up to, but he feels comfortable now sharing his lessons with people starting out, which I am thrilled to pass along to you!

“Don’t be scared,” he says, very seriously. “It might be financial; it might be you don’t want to get up on the stage and compete. You can’t have it because with fear you aren’t going to go anywhere.  You are going to be stuck in a box because you are afraid to do anything outside of that box.”

Angel says Andis once asked him to teach a class in Spanish, a task that drove him back to the books and made him nervous since he wasn’t sure he could pull it off. “I speak Spanish with my mom every day,” he laughs, but that was about it!

“But I did it. I studied and I learned the words I needed, and I was nervous, but I didn’t let the fear get to me. I would not be sitting here able to tell you that I am an Andis educator (if I hadn’t)

“So put yourself out there, any opportunity that you get, and don’t be afraid.”

I liked Angel’s humility; he’s grounded. When I asked him his biggest accomplishment, for example, he said without hesitation, “Getting my license.”

“Without that, I would not be here. I truly believe you aren’t a barber without that license. For me, that is the biggest moment. That is what opened the door for me. That is what made me a barber.”

A perfect ending to a great conversation.  My thanks to Angel Raws for his valuable time and Eileen Nunez for suggesting we meet.  Be sure to watch Angel’s interview and other fascinating conversations with barbering’s most interesting people at my YouTube at LarrytheBarberman. ‘Til next time happy barbering!

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Barber Frank Rimer: Revered Hair Stylist Jody Taylor Claims, “Frank is probably the best traditional barber in London”

 

In February, I caught up again with Frank Rimer from the Shoreditch barbershop, Thy Barber, just before he and his team appeared on the cover of BarberEvo magazine.

 

BarberEvo’s cover illustration was a painting of the Thy Barber trio – Frank, Pauly Harmer, and Edmond Rowe – done by the artist Vince Kamp, whose barber-inspired collection ‘CUTS Portraits of Barbers’ was exhibited in March in London’s Hoxton.

 

In this video, Frank speaks to me about his own evolution over the last 18 months. As I predicted the last time Frank and I spoke, the shop has needed an expansion, and in the last year and a half, Thy Barber has gone from a one-chair operation to three chairs and Frank has been in the spotlight as the barber commissioned and entrusted to take the beard off Wolverhampton model and the man voted as having the “most influential hair in Britain,’ Ricki Hall.

 

Frank and I talk about that opportunity to help raise money to fund research and raise awareness of Mesothelioma, the cancer that Hall’s father died from. Franks says that it was a privilege to do the Captain Fawcetts’ sponsored event, and that it also opened up new horizons for Hall too, who now plays with the design of his facial hair and is no longer afraid to just go beardless!

 

Thy Barber is known as the place to go in London for classic cuts like the Rockabilly and Psycho Quiff. While the team behind the reputation is fairly new, Frank says that they not only fit together perfectly, but share the same ethos of professionalism and a certain way of doing things. He describes Pauly and Ed as humble barbers, who are open to learning and always willing to up their game. The team is lucky, he says, to work in the “hub of fashion central” with its great underground scene and status as a trendsetter. “Everything happens in London 2 years before it happens anywhere else,” he says.

 

Described by Jody Taylor as “the best traditional barber in London,” Frank who shares a mutual admiration for the London fashion week hairdresser and stylist extraordinaire, has built his brand on among other things, a network of relationships. His alliances bring a variety to his work and for instance, he and Pauly, have been working with the workwear specialist behind LaneFortyFive, to design a smock for barbers that will be available by mail order in the next few months. The unbranded handmade garment has a scissors pouch, internal buttons and can be tapered by the wearer. A lot of thought has gone into it, says Frank, and each smock will be handmade and custom-sized.

 

Thy Barber has also become the ambassador for the Camden Watch Company and more recently has become a retailer of a new brand of male grooming products called Copacetic, available for purchase in-store. One of Frank’s earlier relationships, of course, was with the duo behind the Bike Shed, Vicky and Dutch. Frank dismisses any speculation that he owns the shed and explains that the store’s location evolved out of being part of a pop-up show idea that originated with the pair behind the Bike Shed brand. At the annual event, hosted at the Tobacco Docks, Frank showcased his skills and worked with a range of talented guest barbers, known in the biking community. As for how he actually feels about bikes, he says that he loves to look at them, but wouldn’t risk riding them for fear of damaging his hands, the tools of his trade.

 

The inspiration for Vince Kamp’s signature piece from his collection of barber portraits, Frank, and his team, were also happy to introduce Kamp to the people Frank describes as “the cool looking guys” or the “more respected” barbers that featured in the artist’s work. In exchange, they each have a portrait of themselves done by Kamp, which frames each of their mirrors and is a “huge talking point” of the shop.

 

Apart from planning to run some courses this year, dates to be announced, Frank whose upcoming nuptials is soon and has been dividing his time between Canada and the UK, says that he won’t be doing many events this year. Fans of his work can catch him at the Bike Shed event from the 26-28th May at the London Tobacco Docks and at the Big North Tattoo Show in Newcastle on Sat 29th April.

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Booksy’s Stefan Batory is Boosting Barbers’ Business, Easing Their Stress and Changing Their Lives. Not bad for a Late-Night Long-Distance Runner!

Barbers are over the world are getting to know Booksy, the mobile app that’s changing the business and, according to CEO and co-founder Stefan Batory, improving the professional and personal lives of business owners, independent contractors, and shop employees.

I’ve encountered many successful barbers who swear by Booksy, so I jumped at the chance to meet with Stefan at the Booksy home office in Poland recently.

Fascinating fact: Booksy would not be happening at all if Stefan wasn’t a late night long-distance runner.

Because of his business schedule, Stefan told me his running work outs happen late at night, “sometimes even after midnight.”

“If I feel something is not OK, that I need physiotherapy, it is too late to call for an appointment, and the therapist is not returning text messages at that hour,” he explained. “Often, he would have something available first thing in the morning, but I had no way of knowing that. So,  I missed out on seeing him and he missing out on filling that early appointment.”

“Even when I called during work hours, a therapist works with his hands, and it is not possible to answer the phone, respond to texts or keep up on emails in real time.”

“It seemed to me there must be a solution for this.”

The Booksy idea was born.

In the simplest terms, Booksy is a mobile app that allows clients to book their own appointments on their smart phones at any time in a matter of moments.  For the customer, that’s maximum convenience.  For the barber, it means no more dealing with missed phone calls, late text responses or lost emails. The Booksy monthly subscription model is also much simpler for barbers than paying a percentage of sales, as some booking apps require.

It all means a huge reduction in barber stress and hassle, Stefan says, and a big boost to the bottom line.

“If a client cancels a few hours or even an hour before the appointment, someone can book that last minute availability through the app.  Barbers tell me before using Booksy they had empty chairs on Friday and Saturday, even if they were super successful. They just could not keep up with the phone calls and the text messages. But the second they started using Booksy, that stopped being a problem.  People could change their times and dates and book appointment themselves.”

For customers, no more waiting for a barber to get back. For the barber, no more time spent chasing down all those messages.

“So we not only took the stress out of their lives but the fill rate became much higher because people could check in on their phones at the last minute and say, ‘Oh, he is available in 20 minutes,’ and book it.”

Success has followed this simple yet groundbreaking idea.  Booksy has more than 5,000 clients and has raised millions in capital markets to continue to develop and expand.

Their growing client base means Booksy has amassed original usage data that reveals previously unknown insights all barbers should be aware of.

For example, using the million-plus  appointments made using Booksy each month,  “we noticed 60% of appointments come outside of working hours, which proves people like to book appointments at night or super early,” Stefan says.” That changes business dramatically because, before Booksy, they were unable to make those appointments.”

“We also have the data to prove that people who switch to self-booking with Booksy increase the frequency of their visits by as much as 10 to 30 percent. The client who used to call you 8 or ten times a year now comes twelve or fourteen times a year. This is great because everyone knows it is much easier and cheaper to give your current clients better service than to acquire new clients.”

“What surprised us was that before Booksy, barbers not only missed out on business but also got hurt by cancellations or reschedules because they could not respond quickly.  So barbers would stay in their shops and wait for clients who never showed up. Booksy solves that, too. It’s easy for clients to cancel, it shows up on your calendar immediately, and it opens up a slot for someone else. The barber never has to get involved.”

Another unique feature is the merchant-facing software, which among other things keeps track of point of sale, which helps when calculating commissions and making other personnel and marketing decisions.

I was curious why Stefan chose to focus on barbers. He assured me Booksy was working with hair stylists, therapists, personal trainers, even doctors, and dentists, but there was indeed something about barbering that made us an attractive industry.

“Barbers work with their hands,” he told me.  “Anyone who works with their hands understands that it’s impossible to answer the phone, keep up with emails or respond to texts.”

“More barbers still use pen and paper whereas hair salons have been using management software for years, not necessarily for appointments but for back-office management.  It’s more difficult for them to switch over to Booksy.”

“We designed Booksy as a mobile-first app, and because we knew barbers making appointments manually don’t usually have computers in the shop, they were the perfect niche for the service.”

I shared with Stefan stories I have heard from barbers all over who love Booksy’s popularity with customers and its capability to remove stress from a barber’s daily work life. I had even met a barber who told me that until Booksy came along, he was ready to leave the business due to the stress of customer management.

‘People say it is magic,” he laughs. “They tell me, ‘I don’t do anything, and Booksy does the job, booking clients, handling cancellations and reschedulings, communicates with my clients. I can focus on barbering.’”

“We get messages all the time about this, how Booksy is not only about revenue, but we are helping change lifestyles.”

“One of the best stories I heard was a barber in the US who wrote, ‘Thank you, Booksy, for helping me to have a healthier lifestyle. Before Booksy, I had a lunch break but never had time to eat because I had to reply to emails and messages and phone calls. But now, I have 30 minutes to relax and enjoy lunch.”

“Many barbers are very artistic,” he adds, “They are doing administrative work not because they love it but just because they have to.  Part of what I love about Booksy is we are taking stuff that is not directly involved with their passion and doing it for them. Their life is easier and their work more enjoyable. They can focus on what they do best.”

That’s a real life changer!

Booksy is constantly developing, but Stefan says they are careful not to complicate the app, since ease of use is one of the keys to its popularity. “Of our 5,000 cents, almost all of them set it up themselves, and it took just two or three minutes,” he says proudly.

We will all need to stay tuned because, though is isn’t quite ready to reveal details, Stefan is close to announcing major partnerships with large internet service companies and social media giants that will make Booksy even more attractive to barbers and clients alike.

On behalf of barbers everywhere, I say “Keep on running, Stefan!”

I enjoyed our visit, and I am grateful for the time this very busy man found for me. I think this information is beneficial to all my followers and I hope you will give it serious thought and SHARE my blog or video with your friends. Perhaps it can change your life, too.

Til next time, Happy Barbering!