I interviewed Adrian Ward and Stefan Batory to find out more about the Booksy app, which already has 2 million people using it, and only seems to be growing. Stefan is the CEO of Booksy, and Adie is the VP of their ambassador programme – I catch up with them to find out more about the service they offered.
First of all, Adie tells me about the ambassadors that they’ve been recruiting and the work they’re doing worldwide:
“We find that most of our ambassadors come from guys and girls who have been using the product and are passionate about the product. They want to reach out and get involved and be more proactive with the company. So that’s pretty much what I do – I put people together and get them excited.”
What are you looking for specifically from barbers who want to get involved?
“It varies from nail techs to stylists to barbers – it’s not just in the barbering industry, it’s all over. When we’re looking to get them involved it’s really their passion for the product and how proactive they want to be.”
I’ve seen adverts on social media saying that Booksy can increase business by average of 20% – some people have seen an increase of as much as 40%. I ask Adie how this can be the case?
“It varies from merchant to merchant, but I think it’s the mere fact that they get focused and have more time for pampering their clients. This is very powerful for them. It’s about being more efficient with how they manage their customers – and because their customers can book 24/7, they find that the repeat business and the regular business grows.”
One concern that I have heard from some potential Booksy customers is the worry that using the service might cause their tax bills to rise, since the authorities will be checking details in the app. I ask Stefan to explain why this concern is a misguided one:
“First of all, I’ve never heard of authorities coming after Booksy merchants by checking the book against their financial statements. It’s a myth, no-one really checks that. But even if they did, I still believe that increase in revenue would be higher than the additional taxes. The benefit just outweighs the downside. When customers can book with you 24 hours seven days a week and the hassle is taken out of the process they simply become more frequent.”
Say you’re a business that wanted to sell your company, what difference would Booksy make?
“When you’re a company, Booksy helps you to understand what your best performing services are and who your best performing barbers are. How much money you make on specific services and products. By understanding your business better, you can make better business decisions. You can hire people before you run out of capacity. There are situations where we’ve heard from businesses that they have grown from two or three barbers to ten or even a dozen in just 12-18 months. So Booksy allows them to grow their business more efficiently.”
Adie adds that “The statistics don’t lie. Any investor will be interested in investing in a business if they can see the results.”
I also ask Stefan to explain the different analytics that Booksy makes available, a great tool for measuring your business performance.
“Booksy has pretty sophisticated business analytics, so basically you can use it to take the hassle out of running the business when it comes to day-to-day operations. If you need a monthly statement for your accountant or an investor, you can print it out and show them exactly how your business is doing. And it’s instant – you can see the high level KPIs or email yourself an excel spreadsheet.”
Booksy is a clearly an excellent service, but if you still need convincing then you might find it interesting to hear about some of the latest additions. It has recently integrated with certain Google services to help with bookings, and also has an integration with Yelp which will be particularly helpful for barbers in North America. There’s even an integration with Instagram on the way, which will let your customers book whilst they’re browsing your latest cuts! And if all that’s not enough, they’re also adding one of my
Recent additions/coming soon: – Recently integrated with Google reserve, and one with Yelp which is particularly important for North American companies. Now also finishing integrating with Instagram, so there will be a seamless integration for barbers who want to use Instagram for booking. And one feature that I find particularly exciting is the new waitlist, which is currently being finalised. This will give clients the ability to join a waitlist during busy periods, filling in appointments if another client drops out.
Aside from these excellent new product features, I ask Adie what’s new on his side of the company.
“We have seen a very high organic growth, and that’s just lovely to have. That’s very encouraging. We’re conscious of the fact that we need to have more professional videos, and to really bring our merchants together. So, we’re working on some very exciting ideas and how we can make it easy for merchants to do videos and upload it onto our system. A great idea that our technical people are working on at the moment is to allow customers to do short video reviews. Exciting things are coming.”
And what about moving into new countries?
“We’ve got Brazil and Columbia, we launched in Spain at the end of last year. We’re constantly rolling out into new markets. This year we’ll also be going to a lot of conferences and shows.”
One final question, then, to both Adie and Stefan: Why would you say that Booksy is the very best?
Stefan: “I think there are three reasons for that. The first one is that it’s the easiest booking app that’s out there, both for merchants and for clients. So, the ease of use. The second one is that we have great customer success teams helping our customers 24 hours, 7 days a week and nobody has that level of support for their clients. The third one is that we have people like Adrian who just make Booksy feel like a family. This is the love and passion that we are all sharing.”
Adrian: “To repeat really what Stefan just said. I mean, we just had an interview with a chap in North Carolina. He’d been using Booksy 6 months and he said “I don’t have to work when I go home anymore. He said it’s saved my marriage! So, we find that it’s been a massive game-changer for the customers. We have a saying: it’s all about service first and we make our money afterwards.”
Interested in making life easier by using Booksy? Head to booksy.com to find out more about how it works and decide whether it could work for you. I’ve certainly seen the results, for everyone from barbers to beauticians, so I would recommend checking it out if you’re in this type of industry. You could also benefit from looking at the Larry the Barber Man Instagram, Facebook and YouTube channels, where there’s loads of great information from other barbering professionals.
Click here to try booksy for yourself: http://www.ihave2have.it
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