It has been a crazy five years for Nergal, (Adam Darski) front man for extreme metal band Behemoth. In addition to releasing a tenth studio album, the much-acclaimed The Satanist, in 2014, the hard-rocking performance artist, singer, and guitarist completed successful bone marrow transplant treatments for leukemia, diagnosed in 2011.
The same year The Satanist was released, Adam somehow fell in love with the barbering lifestyle and decided to invest, opening a shop he named Barberian in his native Poland. Today, Barberian shops are thriving at three locations, two in Warsaw and one in Adam’s hometown of Gdansk. Adam tells me a fourth is on its way in Warsaw later this year.
When I was in Poland recently to interview Stefan Batory, the CEO of the crazy popular online booking app BOOKSY, Stefan recommended Adam as an enthusiastic client. I definitely wanted to know more about Adam’s journey, and he was graciously agreed to a meet-up, despite prepping for a Behemoth summer tour of the US with legendary metal band Slayer.
We chatted at one of the Warsaw Barberian shops, a comfortable, eclectic setting of stressed wood and aged brick accented with gently worn, overstuffed leather furniture. Barber and non-barber related antiques add to the atmosphere, and a (very metal) collection of animal skulls and demons masks cover one wall of bare brick, adding just the right touch of animus.
Trim, wearing a black vest, black slacks and black running shoes, bare-armed Adam was relaxed and quite at home in his comfortable shop.
Larry: Adam, as a black guy from London, I don’t get much exposure to Polish rock stars and celebrities, so tell me about your lifestyle outside of barbering before we talk shop.
Adam: Well, the thing is, you’re a black guy from London, and I’m a black metal guy from Warsaw, so we have something in common (laughter).
I am originally a musician, an artist, so labels like ‘rock star’ and ‘celebrity’ are not really in my dictionary. It is OK to give people a picture of where I am coming from. But I am a stage persona and a performer, an entertainer, and this (shop) is basically my child.
The ex-owner, she had this idea to start a barbershop in Warsaw. We started investigating and immediately I fell in love with the whole culture and the way they approach life. It felt very coherent with who I am. I had some money to invest and it was like, this is exactly where I want to channel my energy.
So I came up with the name “Barberian,” which I think is a nice word play.
Larry: The definition of ‘barbarian’ is outside of any one civilization, and outside of the shop, you portray as being in your own dark world, so I think it is “on brand.”
Adam: Yeah, I think there is a nice parallel between Barberian and what I do in my daily life, though this is my daily life as well. So for me, it is all about having different skins or different masks; each one represents different qualities of your personality. Barbers are professionals taking care of men’s health or men’s aesthetic, but it is very artistic, and my spirit is released here more artistically than in a business way.
I am proud of having serious input on the way it looks. The idea came from passion and heart. It is true and you can’t fake this. It is all real, very organic.
Larry: Have you ever visited Shoreditch in London?
Adam: Yes, I went there a couple of months ago and it was amazing! At this corner there was this complex; it was a coffee place and restaurant and in the corner there is a barber shop – don’t know if you know it.
LARRY: Yes, It’s called Sptalfields! It’s got old traditional – looks like a theatre. That’s called Barber Barber.
Adam: Yes, yes, yes! And I approached these guys and one of them went, ‘Are you Nergal? What are you doing here? I’m a big fan!’
Well, I was there because I was interested in the barber shop and the way he was located and the constellation of it. Amazing! So I love this neighborhood. I actually stay at the Ace Hotel every time I go. It is my favorite place there.
Larry: Shoreditch is one of the coolest places in London, and your place has a real Shoreditch feel about it.
Adam: I agree. That is a common vibe that we share.
Larry: Tell me what a client could expect at Barberian.
Adam: There is a relaxed vibe here. There is always rock music, no random radio stuff. The music, the brands of alcohol, it is all coherent, very specified. You enter Barberian and you will be treated as a king!
Bring ladies, your wife – we are not Nazis, not like the whole barber culture you have probably experienced where no woman is allowed – but if you bring your wife, let her sit there, let her have her coffee, or whatever she needs, and let her admire her husband.
Larry: This is getting sexier by the minute!
Adam: (laughs) I remember this couple came and she did all the talking. ‘He needs this, and he needs that,’ and one of us was like, ‘No, lady, calm down! The gentleman knows what he wants. Let him talk. Stay calm, relax, and admire your husband.’
I don’t want to sound chauvinistic, but this is a men’s place, you know? I don’t like to go to a hairdresser, because I get bored. There are spheres, and worlds separated. I think it’s healthy for men to be in a men’s environment, healthy for your brain.
Larry: I noticed you have your own brand of beer.
Adam: I have had Behemoth for 25 years now. We issued five types and it’s Belgian, all craft beers. I’m a fan of the only lager we have, called Phoenix. The beers are issued by a local brewery called Perun.
Any customer gets all this for free. They can chill, have a beer or whisky or really good coffee. I am a big coffee person and this is the best coffee in town! I know it sounds like an advert but I really mean that.
Larry: I’ve spoken to Adam Beek, an important barber at Barber Connect in the UK and he said two things are important in a barber shop; good haircuts and good coffee. If you are lacking either of those then you haven’t got a barbershop.
Adam: Beautiful! Exactly!
Larry: By all accounts Barberian is fully booked. Since you are a brand supporter, I am curious of the role your online system Booksy plays in shop management.
Adam: It makes our work very smooth and much easier, simple as that. We started with the phone calls and walk-in and it was growing, but with Booksy it is very smooth. I wouldn’t go back to the years when we didn’t have that system. I think it’s amazing.
Larry: What kind of problems did you have before online booking?
Adam: It was way more work for us, writing down everything, the receptionist always on the phone. But with Booksy it all happens in the ‘other world,’ basically!
Larry: You recommend it?
Adam (looks into camera): GO FOR IT! (laughs) Seriously, I know the competition, and most of the business is walk-in; they reject systems like Booksy. I respect the old school way, but we wouldn’t do it here, because we use all the tools that are there to make life easier.
Larry: Can you actually cut hair?
Adam: No! But I have a clipper so when I‘m on the road with the band and can’t find a local shop, I need to make sure my beard is trimmed, I like it to look very clean.
Barbering is my business, but also my hobby, my love and my life. I am a huge fan of these guys, but I don’t have ambitions to become a barber. I can do it with my own clipper on me, but that’s about it!
The coolest thing about barbershops is – I visited maybe hundreds of barbershops around the world and I remember each one.
Larry: Yes! There is individual character.
Adam: Exactly! There is individuality and passion and love because barbers are also lovers of barbering; they are there for a reason.
Larry: What advice do you have for other owners who want success?
Adam: Don’t go for success at any cost. If you do what you love and it is just straight from your heart, just perfect it. Eventually success will happen and you will not even notice! You will just be happy and have great clients who appreciate your work.
Try BOOKSY for FREE : http://booksy.info/ltb
my website: http://www.larrythebarberman.com